The Marketing Dilemma Every Author Faces | Rand Selig | 725
About this episode
Peter Winick interviews Rand Selig about redefining success and marketing strategies for authors.
What happens when the metrics you were taught to chase — title, bonus, prestige — stop adding up to a life that feels good? In this episode, Peter Winick sits down with Rand Selig , a Stanford MBA, former Wall Street investment banker, and founder of The Selig Capital Group , to trace his path from a jarring first job at Lehman Brothers to a self-defined version of success built on peace, gratitude, and deep relationships. The conversation opens with an unusually candid account of what it was like inside a major investment bank in the early days of Rand's career — a place where talent was abundant but the culture rewarded pushing others down to get ahead. That experience became a turning point, eventually leading Rand to launch his own firm, run on his own terms. From there, Peter and Rand dig into the origin of Rand's book, Thriving! — a project that started as decades of collected notes, quotes, and reflections never meant for commercial release, until early readers flatly rejected the "small legacy project" plan and insisted it reach a wider audience. That pivot raised a harder question: how do you promote something meaningful without it feeling like self-promotion? Peter…
More episodes of Leveraging Thought Leadership
- Why Your Book Launch Is Just the Beginning | Sandy Smith | 726
- Why Your Expertise Is the Only Content That Converts | Ghazenfer Mansoor | 724
- From In-House Analyst to Independent Thought Leader | Charlene Li | 723
- Mental Health at Work Is Smart Business | Melissa Doman | 722
- From Attorney to Speaker: The Identity Shift That Changes Everything | Wani Iris Manly, Esq. | 721
- Cracking the Greatness Code in Professional Services | Alan Guarino | 720
Explore listener stats, chart rankings, contacts and more on the Leveraging Thought Leadership podcast page.