Second Rule of Marketing: Build a Moat Before Consolidation Hits | Dan Kennedy pt. 2

About this episode

Dan Kennedy discusses practical marketing strategies for lawyers, emphasizing direct mail and client engagement.

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical. This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice be...

People in this episode

Host: Brian Glass

Guest: Dan Kennedy

Topics covered

• marketing
• lawyers
• direct mail
• client engagement
• business strategy

Keywords

• marketing
• lawyers
• direct mail
• client engagement
• business strategy
• Great Legal Marketing Summit

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