About this episode

Kia Arian discusses how lawyers can build a magnetic brand through storytelling rather than traditional marketing tactics.

Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice. Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story. Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basicall...

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