18: From Lost Style to Loving Colour: My Story
About this episode
Ashley Longstaff shares her personal journey of rediscovering her style and passion for fashion after becoming a stay-at-home mum.
In this deeply personal episode, I take you behind the scenes of how Loving Colour came to life — a journey that began when I lost my sense of style as a new stay-at-home mum. I share the moment I realised I wanted to do something for myself again, fuelled by a lifelong love of fashion. From starting with a humble blog and Instagram page, to launching my online clothing store I Choose Me, and eventually designing my own slow fashion label, I open up about the excitement, the trials, and the heartbreak that came with it all. You’ll hear the tough decision I made to close that chapter — the tears, the lessons, and the surprising clarity that followed — and how it all led to the creation of Loving Colour. This is a story about passion, resilience, and finding your way back to what lights you up. Want to learn more about seasonal colour analysis? Get my free Find My Colours Guide. A step by step starter guide to discovering your colour palette @ https://www.lovingcolour.au/findmycolours Or want to know your perfect colour palette now? Purchase a Virtual Colour Analysis with me to find out exactly which colours light you up! Go to  …
People in this episode
Host: Ashley Longstaff
Mentioned in this episode
Organizations: I Choose Me, Loving Colour, Instagram
More episodes of Life in Colour
- 27: The Most Comfortable Pants and a Little Life Update
- 26: Style Goal Setting For 2026: The First Step to Loving Your Wardrobe Again
- 25: My Favourite Purchases for 2025 (The Ones I Actually Use)
- 24: The Many Shades of Christmas: Red, Green & Metallics Explained
- 23: The Overlooked Stores Worth Revisiting
- 22: The 42% - Why So Many Women Don’t Feel Happy, Confident, or Comfortable in Their Clothes
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