Powerful Personalisation: James Taylor on Building AI-Driven Experiences

About this episode

James Taylor discusses his journey in building AI-driven personalisation platforms and the impact of data on retail and commerce media.

In this episode of Life in Digital, host Ed Steer sits down with James Taylor, Co-Founder and CEO of Particular Audience, to trace his journey from first-time founder to leading one of the most innovative personalisation platforms in adtech. James shares key lessons from building two companies, the evolution of AI-driven personalisation, and how data is transforming decision making in retail and commerce media. Together, they explore the rise of retail media, search, SEO, geo-targeting and agentic AI—and what these shifts mean for brands and consumers. At the heart of the conversation is James’s passion for creating personalised, data-driven experiences that enhance the way people discover and shop online. He also offers practical insights for anyone building or scaling a tech-driven business.

People in this episode

Host: Ed Steer

Guest: James Taylor

Topics covered

• AI-driven personalisation
• adtech
• retail media
• data-driven experiences
• tech-driven business

Keywords

• personalisation
• AI
• adtech
• retail media
• data
• SEO
• geo-targeting

Mentioned in this episode

Organizations: Particular Audience

More episodes of Life in Digital

• Entertainment Revolution: The Rise of Creator-Led TV with Gaggl's Greg Miall · June 9, 2026 · 33 min
• Humans, Machines & Marketing: The Future of Talent with Ryan Kangisser · June 1, 2026 · 39 min
• The She Suite: Leading Through Craft, Not Climbing the Ladder with Michelle Urwin · May 28, 2026 · 19 min
• Scaling Sustainably: Growth Without Burnout with Assertive Yield’s Richard Ottoy · May 14, 2026 · 30 min
• Discovery Disruption: How Glance Is Transforming AdTech with Inmobi’s Kunal Nagpal · April 23, 2026 · 31 min
• The Real Time Race: Why Real Time Marketing Wins with Sightly’s Rob Trotter · March 24, 2026 · 32 min