A $40 Lawn Mowing Job Led to Multi Million Dollar Exits | Ep. 1,267

A $40 Lawn Mowing Job Led to Multi Million Dollar Exits | Ep. 1,267

June 29, 2026 · 41 min

About this episode

Justin Goodbread shares his journey from lawn mowing to successfully exiting multiple businesses and offers insights on scaling and preparing for business exits.

Justin Goodbread is a Wall Street Journal bestselling author, entrepreneur, and business coach who has successfully built and exited seven companies. He is the host of The Deca Millionaire Way podcast and specializes in helping business owners increase company value, prepare for exits, and create lives centered around purpose and freedom. His experience spans consulting, insurance, financial services, business valuation, and marketing, giving him a unique perspective on what makes businesses scalable and attractive to buyers. Here's some of the topics we covered: From Lawn Mowing at 15 to Multiple Business Exits The Hard Lessons of Lawsuits, Failure, and Losing Friends Why Most Business Owners Are Trapped by Their Own Companies The 5-Step Deca Millionaire Framework for Scaling and Exiting Building a Business That Runs Without You Faith, Purpose, and Finding Meaning Beyond Money How to Start, Scale, Buy, and Eventually Exit a Business Successfully To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com For more about Rod and his real estate investing journey go to www.rodkhleif.com Please Review and Subscribe

People in this episode

Host: Rod Khleif

Guest: Justin Goodbread

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Organizations: The Deca Millionaire Way, Wall Street Journal

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