About this episode

Nik Sharma interviews Jeff Katz from Roku about the evolving role of TV in direct-to-consumer marketing.

Most marketers think of Roku as just another ad platform, but the real opportunity is understanding how streaming is changing the entire media mix. In this episode, Nik sits down with Jeff Katz from Roku to break down what’s actually happening inside one of the biggest platforms in media, how connected TV has evolved, and why more performance brands should be paying attention. Jeff gets into how TV buying has changed from big creative bets and slow measurement cycles to a more flexible, measurable, self-serve world. Nik and Jeff unpack what DSPs actually do, how streaming fits alongside search and social, and what kinds of products tend to win on the biggest screen in the house. If you’ve ever wondered when TV should enter the mix, how Roku actually works, or what the next layer of growth looks like after Meta and Google, this episode is for you. --- Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠advertising.roku.com/limitedsupply⁠⁠⁠⁠. ⁠ --- Want more DTC advice? Check out the Limited Supply…

People in this episode

Host: Nik Sharma

Guest: Jeff Katz

Topics covered

• DTC brands
• streaming media
• connected TV
• advertising
• performance marketing

Keywords

• Roku
• DTC
• advertising
• streaming
• connected TV
• performance brands
• media mix

Mentioned in this episode

Organizations: Roku, Meta, Google

More episodes of Limited Supply

• S16 E4: 7 Strategies Behind Today’s Fastest Growing Brands · April 22, 2026 · 45 min
• S16 E3: The Step by Step DTC Build Playbook · April 16, 2026 · 1h 31m
• S16 E2: How to Break Through Your Next Growth Ceiling · April 8, 2026 · 31 min
• S16 E1: The Real Launch Playbook for Founders · April 1, 2026 · 41 min
• S15 E12: How to Actually Start Using AI Agents · March 25, 2026 · 39 min
• S15 E10: Why AI Is the Next Industrial Revolution · March 11, 2026 · 33 min

Explore listener stats, chart rankings, contacts and more on the Limited Supply podcast page.