S16 E1: The Real Launch Playbook for Founders

S16 E1: The Real Launch Playbook for Founders

From Limited Supply by Nik Sharma

April 1, 2026 · 41 min

About this episode

Nik Sharma shares a practical playbook for founders on launching a brand effectively without unnecessary expenses.

Most founders think launching a brand is about logos, packaging, and a Shopify theme. But the ACTUAL hard part? Figuring out why anyone should buy in the first place. In this solo episode, Nik breaks down the bootstrapped zero-to-one playbook for getting a brand off the ground without wasting money on the wrong agencies, bloated tech stacks, or unnecessary complexity. He walks through the real sequence that matters, starting with finding your wedge in a crowded category, then moving into website strategy, landing pages, tech stack, email and SMS, and more. Nik explains how to think about each part of the business in a lean, practical way so you can move faster, learn faster, and avoid expensive mistakes early. If you’re starting a brand from scratch - or trying to figure out why your early setup still feels messier and slower than it should - this episode is for you. --- What’s Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns.Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper’s behavior and purchase history in real…

People in this episode

Host: Nik Sharma

Topics covered

  • brand launch
  • founder advice
  • business strategy
  • email marketing
  • DTC marketing

Keywords

  • launching a brand
  • bootstrapped
  • website strategy
  • landing pages
  • email and SMS marketing

Sponsors

Instant

Mentioned in this episode

Organizations: Shopify

Products: Instant

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