Inside Dunlop Golf Europe HQ with Product Manager, Joe Miller

From Linked By Golf by Ross McGuire

March 24, 2026 · 45 min · Season 1 · Episode 81

About this episode

Ross McGuire tours Dunlop Golf Europe's headquarters with Product Manager Joe Miller to explore the custom golf club building process.

Follow on Instagram: @linkedbygolf2024 In this exclusive on-location episode of Linked by Golf , we step behind the scenes at Dunlop Golf Europe’s headquarters in Ash Vale — one of the most advanced custom golf club build facilities in the UK. Ross tours the workshop with Product Manager Joe Miller to discover exactly how a set of clubs goes from retailer order to precision-built performance equipment — trusted by tour professionals and everyday golfers alike. From shafts and heads to swing weight, loft, lie, and quality control, this conversation reveals the science, craftsmanship, and surprising details that determine how your clubs actually perform on the course. How custom golf clubs are built step-by-step Why custom fitting isn’t just for elite players The biggest equipment mistakes amateur golfers make Why wedges are often the most mismatched clubs in the bag How grip changes can completely alter club performance The role of loft, centre of gravity, and shaft selection Typical lead times for custom-built clubs How manufacturers ensure tour-level quality control Joe walks us through the entire journey of a custom order: ✔ Order submission from retailer ✔ Specification review…

People in this episode

Host: Ross McGuire

Guest: Joe Miller

Topics covered

custom golf clubs
golf equipment
club performance
golf fitting
manufacturing process

Keywords

custom fitting
golf clubs
swing weight
quality control
golf performance

Mentioned in this episode

Organizations: Dunlop Golf Europe

Places: Ash Vale