Inside Srixon: How Golf Clubs Are Really Made (With European Product Manager Joe Miller)

From Linked By Golf by Ross McGuire

April 22, 2026 · 28 min · Season 1 · Episode 84

About this episode

In this episode, Ross McGuire interviews Joe Miller about the history and craftsmanship of golf clubs and the misconceptions surrounding them.

📲 Follow along on Instagram: @linkedbygolf2024 What actually makes a golf club feel right ? And how much of what golfers believe about equipment is… wrong? In this episode of Linked By Golf , I sit down with Joe Miller, European Product Manager at Srixon , inside their European custom build facility to go deep into the history, science, and craftsmanship behind modern golf clubs . From the earliest wooden clubs in Scotland to today’s precision-built equipment, Joe breaks down what’s really changed—and what surprisingly hasn’t. We also get a rare behind-the-scenes look at how custom clubs are built, why “standard spec” doesn’t exist , and what everyday golfers can learn from how tour players actually think about their equipment. If you’ve ever wondered whether your clubs are holding you back—or what actually matters when getting fitted—this is essential listening. The true origins of golf clubs (and why Scotland still matters) The biggest innovations in golf equipment history (steel, graphite, titanium) Why feel hasn’t changed as much as you think The real meaning of quality inside a Japanese brand like Srixon Why cutting the shaft is the most critical step in club building The…

People in this episode

Host: Ross McGuire

Guest: Joe Miller

Topics covered

golf clubs
equipment history
custom fitting
golf craftsmanship
tour players
golf myths

Keywords

golf clubs
Srixon
custom fitting
equipment history
tour players
golf myths
club building

Mentioned in this episode

Organizations: Srixon

Places: Scotland