Breaking down the potential Pernod Ricard, Brown-Forman merger of equals

About this episode

The episode discusses the potential merger between Brown-Forman and Pernod Ricard and its implications for the spirits industry.

In late March, Brown-Forman Corporation and Pernod Ricard confirmed they were in talks about a potential merger that would bring together giant brands like Jack Daniels, Herradura, Woodford Reserve, Jameson, Beefeater, Absolut, and Chivas Regal. It would be a formidable lineup, which in terms of spirits sales would rival the scale of Diageo – long the largest spirits business in the history of the universe. Equity analyst Richard Withagen of Kepler Cheuvreux joins us to discuss the details and outlook for this blockbuster deal. Have a question, qualm or story to tell, reach out via email: Bourcard.Nesin@Rabobank.com Sign up to access our written research: RaboResearch sign-up Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services. Disclaimer: Please refer to our global RaboResearch disclaimer at https://www.rabobank.com/knowledge/disclaimer/011417027/disclaimer for information about the scope and limitations of the material published on the podcast.

People in this episode

Guest: Richard Withagen

Topics covered

• merger
• spirits industry
• business analysis
• equity research
• brand competition

Keywords

• merger
• Pernod Ricard
• Brown-Forman
• spirits sales
• Richard Withagen

Mentioned in this episode

Organizations: Brown-Forman Corporation, Pernod Ricard, Diageo

Products: Jack Daniels, Herradura, Woodford Reserve, Jameson, Beefeater, Absolut, Chivas Regal

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