The Conversion Battle Between Message and Design
From List Building Lifestyle With Igor Kheifets by Igor Kheifets
May 28, 2026 · 9 min
About this episode
Igor discusses the impact of design on conversion rates based on his extensive testing in internet marketing.
In this episode, Igor shares one of the most counterintuitive lessons he keeps relearning after decades in internet marketing. How do beautiful designs and crude designs compare in conversion? He has tested this dozens of times across sales pages, email layouts, book covers, and even full webinar environments. The result is almost always the same.
People in this episode
Host: Igor Kheifets
Topics covered
- conversion
- design
- internet marketing
- sales pages
- email layouts
Keywords
- conversion rates
- design comparison
- sales pages
- email marketing
- webinar design
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