Who Gets Punished When AI Gets It Wrong?

About this episode

Igor Kheifets discusses the limitations of AI in communication and the importance of human connection in marketing.

AI can write your emails. It can research your market, design your book cover, and draft your sales page. What it cannot do is be held responsible for any of it. In this episode, Igor makes two sharp arguments for why anyone who communicates directly with an audience is not going anywhere. One is practical and rooted in accountability. The other is harder to quantify but just as real: AI cannot actually feel a thing, and deep down, your readers know it.

People in this episode

Host: Igor Kheifets

Topics covered

• AI accountability
• email marketing
• audience communication
• responsibility in AI
• human connection

Keywords

• AI
• emails
• market research
• sales page
• audience engagement

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