550: How to Use an Affiliate Program to Create a Content Marketing Engine (1)

550: How to Use an Affiliate Program to Create a Content Marketing Engine (1)

From LMScast by Chris Badgett

May 10, 2026 · 47 min

About this episode

Alex Standiford discusses how companies can leverage affiliate programs as a content marketing engine.

According to Alex Standiford from Siren Affiliate, affiliate programs should be much more than just discount systems or referral links in the modern era. According to him, companies particularly those that provide courses and software should consider themselves to be media and education enterprises that require ongoing content, collaborations, and audience trust in order to expand. Alex advises locating niche specialists, bloggers, podcasters, influencers, and producers who already cater to your desired audience and offering them incentives to produce worthwhile material about your product or sector rather than attempting to produce all of the content yourself. He refers to these individuals as "multipliers" since they help you reach audiences that you would not be able to reach on your own. Additionally, he stresses that consumers start their trip long before they are prepared to make a purchase, so companies should provide content for earlier phases of the customer journey rather than just product-focused searches.

People in this episode

Host: Chris Badgett

Guest: Alex Standiford

Topics covered

  • affiliate programs
  • content marketing
  • audience engagement
  • collaboration
  • customer journey

Keywords

  • affiliate marketing
  • content creation
  • influencers
  • audience trust
  • niche specialists

Mentioned in this episode

Organizations: Siren Affiliate

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