Why Most Membership Sites Fail

Why Most Membership Sites Fail

From LMScast by Chris Badgett

April 24, 2026 · 47 min

About this episode

Chris Badgett discusses the reasons why most membership sites fail and presents a three-part alignment model for success.

Most membership sites collapse under their own complexity. In this solo LMScast episode, Chris Badgett breaks down the three-part alignment model that keeps the winners standing: business model, pricing, and offer stack. You will learn four core subscription models, three alternative ones, and how to price with good, better, best tiers instead of guessing. Real examples from Funk Roberts, Ziv Raviv, Tim McIvor, and SaaS pricing legend Patrick Campbell. If you run (or are about to launch) a membership site on LifterLMS or any WordPress LMS, this is your gut check.

People in this episode

Host: Chris Badgett

Topics covered

  • membership sites
  • business model
  • pricing strategies
  • subscription models
  • offer stack
  • WordPress LMS

Keywords

  • membership sites
  • business model
  • pricing
  • subscription models
  • LifterLMS
  • WordPress LMS

Mentioned in this episode

Organizations: LifterLMS, WordPress

More episodes of LMScast

Explore listener stats, chart rankings, contacts and more on the LMScast podcast page.