500. How Do I Get More Realtor Referrals?

500. How Do I Get More Realtor Referrals?

From Loan Officer Leadership by Steve Kyles

June 11, 2026 · 19 min · Episode 500

About this episode

Steve Kyles discusses how loan officers can build trust with Realtors to generate more referrals.

Take the free Predictable Income Map quiz at predictableproducer.com/quiz . Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. Why do some loan officers have Realtors consistently sending them business while others spend years chasing referral partners who never produce a deal? In this episode, Steve breaks down a simple truth: Realtors don't refer loan officers they like—they refer loan officers they trust. You'll learn what Realtors are really looking for in a lending partner, how to create more value, eliminate uncertainty, and build the kind of relationships that generate referrals year after year. In this episode: Why trust matters more than rates The difference between being likeable and being valuable The Tuesday Update strategy that builds confidence Why "Touch the Lead, Touch the Partner" works How top producers earn introductions instead of chasing referrals The habits that create long-term Realtor relationships If you're looking to grow your purchase business and build a more predictable referral pipeline, this episode will give you a practical roadmap. If you'd like help building a predictable referral system…

People in this episode

Host: Steve Kyles

Topics covered

  • Realtor referrals
  • trust in business
  • building relationships
  • value creation
  • loan officer strategies

Keywords

  • Realtor referrals
  • trust
  • loan officers
  • business relationships
  • Predictable Producer

Mentioned in this episode

Organizations: Predictable Producer, Predictable Income Map, Realtors

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