Auburn Did The Right Thing Here Because They Can't Do It Again For A While

Auburn Did The Right Thing Here Because They Can't Do It Again For A While

July 16, 2026 · 15 min · Episode 3049

About this episode

Zac Blackerby and Brad Law discuss Auburn's strategic decision to move a game to Atlanta for financial benefits and its implications for the football program.

Auburn Tigers shake up college football by moving the high-profile Baylor game to Atlanta, unlocking a potential $6-8 million NIL windfall. Can this financial play fuel Auburn’s quest for a top-tier roster in the new era of NIL-driven recruitment and escalating roster costs? Zac Blackerby and Brad Law dissect the impact of John Cohen’s bold decision, weighing fan reaction, local business concerns, and the pressing need to stay competitive as roster budgets soar north of $30 million. The conversation pivots to the crucial role of coaching and attention to detail after last season’s puzzling results, despite talented lineups and hefty NIL investments. How will new leadership under Alex Goish transform Auburn’s on-field results, especially in one-score games that have haunted the Tigers? Plus, insights on Auburn basketball’s trips to Las Vegas, baseball’s neutral-site discussions, and why marginal offensive improvements could swing the Tigers’ fortune this season.

People in this episode

Host: Zac Blackerby

Guest: Brad Law

Topics covered

Keywords

Mentioned in this episode

Organizations: Auburn Tigers, Baylor, NIL, John Cohen, Alex Goish

Places: Atlanta, Las Vegas

More episodes of Locked On Auburn - Daily Podcast On Auburn Tigers Football & Basketball

Explore listener stats, chart rankings, contacts and more on the Locked On Auburn - Daily Podcast On Auburn Tigers Football & Basketball podcast page.