About this episode
This episode explores how local companies are expanding their Louisiana-inspired brands nationally and internationally.
It's no secret that Louisiana culture and cuisine have broad national and even international appeal. This week, we look at some local companies that have successfully leveraged a love for Louisiana to expand their operations across the state and beyond. We begin with the cannabis-infused seltzer brand, Louie Louie. Brewed on the banks of the Mississippi in New Orleans, the company celebrates our state's flavors in every can. And people are drinking it up – everywhere from local restaurants like Mosca's and the Napoleon House to locations across the nation. Two of the company's founders, Ken Jackson and Eric Becker, join us. Then, we sit down with Braithe Tidwell. The corporate beverage director for the Ralph Brennan Restaurant Group tells us how Louie Louie Pimm's Cup cocktails made their way onto the Napoleon House menu. Next, we learn about the fast-casual seafood restaurant company, Off the Hook. Founded in Thibodaux, the business had been steadily expanding across Louisiana – most recently opening a location in Lafayette. We speak with CEO Paxton Moreaux about growing his brand while keeping everything authentic and hyper-local. Finally, we speak with Jennifer Weishaupt…
People in this episode
Guests: Ken Jackson, Eric Becker, Braithe Tidwell, Paxton Moreaux, Jennifer Weishaupt
Topics covered
- Louisiana culture
- cuisine
- business expansion
- cannabis-infused beverages
- seafood restaurants
- breakfast and brunch
Keywords
- Louisiana
- business
- expansion
- restaurants
- seltzer
- seafood
Mentioned in this episode
Products: Louie Louie, Louie Louie Pimm's, Louie Louie Pimm's Cup, Off the Hook, Ruby Slipper Café
Places: Louisiana, Mississippi, New Orleans, Thibodaux, Lafayette, Mid
More episodes of Louisiana Eats
- Steeped, Pressed & Poured · June 12, 2026
- The Maine Thing · June 6, 2026 · 50 min
- 80 Years Of Brennan's · May 30, 2026 · 50 min
- From Influencers To Authors · May 23, 2026 · 50 min
- The Chase Family Legacy · May 16, 2026 · 50 min
- Foraging Wild Edibles In Appalachia & Beyond · May 9, 2026 · 50 min
Explore listener stats, chart rankings, contacts and more on the Louisiana Eats podcast page.