MOTM #713: Are You Overcomplicating Your Offers?
About this episode
The episode discusses the importance of simplifying offers to avoid confusion among potential clients.
If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when […]
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