Direct Effect: Training the Next Generation of Marketers

About this episode

This episode explores how USPS Direct Effect is training the next generation of marketers to integrate direct mail with digital tools.

Digital may dominate the marketing conversation today, but the newest generation of marketers is discovering the power of direct mail through USPS Direct Effect. In this episode, Karla, Jeff, and guests Carl Boettner and Izzie Gerber, dive into the program designed to teach marketing students how physical mail and digital tools work together to build smarter, more creative campaigns. Hear first-hand program experience, from competing in a marketing challenge and creating campaigns for real clients to earning a trip to the National Postal Forum. Whether you are an educator, marketer, or simply curious about the marketing mail in your mailbox, this episode offers a look at how USPS is influencing the next generation of marketing leaders.

People in this episode

Hosts: Karla, Jeff

Guests: Carl Boettner, Izzie Gerber

Topics covered

• direct mail
• marketing education
• digital marketing
• USPS programs
• creative campaigns

Keywords

• direct mail
• marketing students
• USPS Direct Effect
• creative campaigns
• National Postal Forum

Mentioned in this episode

Organizations: USPS, National Postal Forum

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