How Capital Credit Union Uses AI in Marketing: From Strategy to Adoption
About this episode
Ankur discusses AI deployment in marketing with Steve Zich from Capital Credit Union.
Ankur talks with Steve Zich, Chief Marketing Officer at Capital Credit Union in Green Bay, Wisconsin, about an operator's playbook on deploying AI in the marketing department. The conversation goes deep on personalization done right (vs. creepy), competing with big banks and fintechs on community rather than spend, and the team-level mindset shift that makes AI adoption stick. 📩 Subscribe to the Main Street AI Newsletter: https://multimodal.beehiiv.com/subscribe?utm_source=podcast&utm_medium=description&utm_campaign=podcast Guest: Steve Zich, Chief Marketing Officer, Capital Credit Union Host: Ankur Patel, CEO & Founder, Multimodal 00:00 Intro 00:38 What a credit union marketing operation actually owns 01:34 Filtering AI signal from marketing theater — Steve's three filters 05:06 Differentiating brand voice in a world driven by AI 07:56 Rolling out Jasper 12:56 Measuring ROI 14:29 Content cannibalization 16:45 What good personalization actually feels like 21:49 Personal vs. creepy — drawing the line in member outreach 24:34 Competing with big banks and fintechs on community + data 33:17 The fear narrative around AI 38:57 Why generations are shrinking 40:23 Closing
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