Behind the Scenes of a Brand-New Funnel
From Make More Money without Selling Your Soul by Polly Lavarello
June 11, 2026 · 26 min · Episode 184
About this episode
Polly Lavarello shares insights on a new profitable mini offer funnel, discussing the importance of testing and data analysis in marketing.
In this episode, I’m taking you behind the scenes of a brand new mini offer funnel that became profitable straight out of the gate. Yes, the data is early, and yes, that is exactly why I wanted to talk about it now, because this is the bit most people skip over when they share their shiny “look what worked” stories. I’m sharing what I’m tracking, what I’m not touching yet, and why testing is such a huge part of building funnels that actually work. From ad angles and opt-in pages to lead quality, checkout tweaks and keeping ego out of the driver’s seat, this is a very real look at how I make decisions when a funnel is still finding its feet. Highlights: (01:35) - Why funnels need traffic, not endless Instagram obedience (04:25) - Marketing is a relationship, not a one-and-done task (07:41) - The mistake business owners make when something does not instantly convert (11:31) - What the first five days of ad data actually revealed (14:59) - Why the ADHD angle is winning, but I’m not niching down there (21:57) - How I decide where the ad budget goes next To find out more: Website Instagram (FREE) THE CUSHY WORK WEEK PLAYBOOK This podcast is proudly produced by Wavemakers Audio
People in this episode
Host: Polly Lavarello
Topics covered
- funnel building
- marketing strategies
- data analysis
- entrepreneurship
- testing and optimization
Keywords
- funnel
- marketing
- data
- testing
- entrepreneurship
- ad budget
- lead quality
Mentioned in this episode
Organizations: Wavemakers Audio
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