About this episode

Polly Lavarello interviews Beth Robinson about the importance of copywriting and using AI while maintaining one's voice.

In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write proper-lysh copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice. She is brilliant at cutting through the noise and reminding us that copywriting is not reserved for a chosen few. We talk about why copywriting is a business skill we all need, how to trust yourself more in your messaging, and why outsourcing should be a strategic decision, not something you do just because the marketing world says you should. It is such an encouraging conversation, especially if writing your own copy has ever felt bigger, harder or more intimidating than it needs to. Highlights: (03:44) - Beth shares how dyslexia shaped her relationship with writing (08:42) - Where to start if copywriting feels intimidating (12:15) - How to use AI without losing your voice (17:15) - The smart way Beth uses AI in her own work (30:38) - Why brand voice work still matters more than ever (39:06) - Beth’s reminder to be braver with your message Connect with Beth: www.bethanrobinson.com…

People in this episode

Host: Polly Lavarello

Guest: Beth Robinson

Topics covered

• copywriting
• AI
• business skills
• messaging
• confidence
• dyslexia

Keywords

• copywriting
• AI
• business skills
• dyslexia
• confidence
• messaging
• outsourcing

Mentioned in this episode

Organizations: Wavemakers Audio, www.bethanrobinson.com, Instagram

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