
Jen Fontanilla discusses the reasons creatives undercharge and how to shift their mindset about money.
Money coach and former Disney designer Jen Fontanilla spent 25 years creating for brands like Disney, Sony, and Target before realizing she had never been taught how to value her own work. In this episode, we unpack why so many creatives undercharge, how childhood conditioning shapes your relationship with money, and the mindset shift that finally breaks the “starving artist” myth.
Host: Dr. JC Doornick
Guest: Jen Fontanilla
Organizations: Disney, Sony, Target
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