Reasons You're Undercharging at Work — And the Money Coach Who Spent 25 Years Fixing It with - Jen Fontanilla - E175

Reasons You're Undercharging at Work — And the Money Coach Who Spent 25 Years Fixing It with - Jen Fontanilla - E175

From Makes Sense - with Dr. JC Doornick by Dr. JC Doornick "The Dragon"

June 2, 2026 · 45 min · Episode 175

About this episode

Jen Fontanilla discusses the reasons creatives undercharge and how to shift their mindset about money.

Money coach and former Disney designer Jen Fontanilla spent 25 years creating for brands like Disney, Sony, and Target before realizing she had never been taught how to value her own work. In this episode, we unpack why so many creatives undercharge, how childhood conditioning shapes your relationship with money, and the mindset shift that finally breaks the “starving artist” myth.

People in this episode

Host: Dr. JC Doornick

Guest: Jen Fontanilla

Topics covered

  • undercharging
  • money mindset
  • creative value
  • childhood conditioning
  • starving artist myth

Keywords

  • money coach
  • value of work
  • creative industry
  • financial education
  • self-worth

Mentioned in this episode

Organizations: Disney, Sony, Target

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