The Iteration Trap: Why 'Improving' Your Underwriting is Killing Your Growth | Bryan Falchuk

The Iteration Trap: Why 'Improving' Your Underwriting is Killing Your Growth | Bryan Falchuk

April 21, 2026 · 46 min · Season 8 · Episode 14

About this episode

Bryan Falchuk discusses the modernization of insurance workflows and the pitfalls of the iteration trap in underwriting.

What if insurance workflows could evolve faster than regulation itself? In his third appearance on Making Risk Flow, Bryan Falchuk, best-selling author, speaker, life coach and President and CEO of PLRB, joins host Jake Harding to rethink modernization of Insurance from first principles. They discuss why layering AI onto legacy systems only reinforces the iteration trap, while agentic AI enables carriers to redesign processes around real-time data orchestration. Bryan explains why...

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