Bold By Design: Robin Emiliani

About this episode

Robin Emiliani discusses the misapplication of AI in B2B marketing and the importance of building effective frameworks.

Catalyst Marketing Co-Founder/Chief Growth Officer Robin Emiliani shares how most B2B marketers are doing AI completely wrong, by dabbling instead of weaving it into the actual framework of how they work. "B2B marketing has completely turned on its side. I have never seen disruption like I've seen today." The AI operationalization gap is real, and the leaders who will win aren't the ones with the most tools, they are the ones who build the right frameworks. Getting quick collaborative wins across marketing and sales is powerful, and a mindset shift to giving versus taking will give you exponential returns. "Don't underestimate the power of servant leadership and giving back."

People in this episode

Guest: Robin Emiliani

Topics covered

• B2B marketing
• AI operationalization
• servant leadership
• marketing frameworks
• collaboration

Keywords

• B2B marketing
• AI
• frameworks
• servant leadership
• collaboration
• disruption

Mentioned in this episode

Organizations: Catalyst Marketing Co

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