The Fraud Problem: Rich Kahn

About this episode

Rich Kahn discusses the significant impact of digital fraud on marketing and the importance of exceptional leadership.

Anura.io CEO and Co-Founder Rich Kahn shares the ugly truth that 1 in 4 visitors to your website right now may not be human. With as much as $140 billion in global digital marketing spend being lost to fraud, it is a problem far beyond money lost. It is also about corrupted data that drives bad decisions. Be open to outside help for protection and deliver exceptional leadership that doesn't settle for just good enough. "One our our core values is 'never satisfied.' You build something, and after you put all this into it, you look back and say 'No, it could be better.' Exceptional leaders are never satisfied with the status quo." Think of your employees as teammates and watch your culture get even healthier and endure.

People in this episode

Guest: Rich Kahn

Topics covered

• digital marketing
• fraud
• data integrity
• leadership
• business culture

Keywords

• digital fraud
• website visitors
• marketing spend
• data corruption
• leadership values

Mentioned in this episode

Organizations: Anura.io

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