The New Normal: Angela Troccoli

About this episode

Angela Troccoli discusses the pitfalls of measuring marketing activity versus actual business impact and the role of AI in this landscape.

Revecore Head of Marketing Angela Troccoli sees most marketing teams working harder than ever, yet measuring the wrong things entirely. The biggest miss? Confusing activity with impact after being buried in volume metrics for campaigns, events and generated leads. Her personal challenge to her own team is to answer the question: "Did any of it actually move the business forward?" Ai is making the risk of falling into this activity trap even greater. "AI is amazing at scaling high quality workflows...and is also incredibly good at magnifying all of your weak spots." Ai isn't an automatic fix for a shaky strategy, and your accurate judgement as a leader comes more from the foundation of talking to real people, knowing your customers and the psychology behind their decisions. Ultimately, you can create a magical intersection where strategy meets empowered people through something bigger than managing work. "Exceptional leaders develop people and create momentum that can be felt across the company."

People in this episode

Guest: Angela Troccoli

Topics covered

• marketing strategy
• AI in marketing
• business impact
• leadership
• team performance

Keywords

• marketing teams
• volume metrics
• business forward
• AI risks
• leadership

Mentioned in this episode

Organizations: Revecore

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