
Burnout Isn’t a Time Problem, It’s a Leadership Problem (with Ashley Burton-Mims)
From Market Like It's Hot by Rebel Marketing
April 21, 2026 · 40 min · Season 2 · Episode 38
About this episode
This episode discusses how burnout is a leadership issue rather than a personal failure, featuring insights from Ashley Burton-Mims.
Burnout isn’t just about working too much… it’s about how we’re expected to work. In this episode of Market Like It’s Hot, we sit down with Ashley Burton-Mims, Founder and CEO of Emerald & Rose Consulting, to unpack what burnout actually looks like for founders, leaders, and mission-driven teams. With nearly 20 years of Fortune 500 leadership experience and a unique lens as a postpartum doula, Ashley breaks down why burnout isn’t a personal failure… it’s a systemic issue. We get into: Why hustle culture is still harming founders and teams The real reason mission-driven leaders burn out faster How visibility and marketing expectations contribute to exhaustion Practical ways to set boundaries without hurting growth What sustainable leadership actually looks like in real life How to build a business that supports your life… not replaces it If you’ve ever felt like you’re doing everything right but still feel depleted, this conversation will shift how you think about success, productivity, and leadership. Key Takeaway: You don’t need to work harder. You need systems, boundaries, and support that actually match your capacity. Who This Episode Is For: Founders and business owners…
People in this episode
Guest: Ashley Burton-Mims
Topics covered
- burnout
- leadership
- hustle culture
- mission-driven teams
- sustainable business practices
Keywords
- burnout
- leadership
- founders
- hustle culture
- mission-driven leaders
- boundaries
- sustainable leadership
Mentioned in this episode
Organizations: Emerald & Rose Consulting, Fortune 500
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