Market Like It's Hot

Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs. Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025. From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way. Moments05:14 "Reflecting on Change and Struggles"07:44 "Hummus Wraps and Mislabeling"10:32 "Unexpected Recognition and Engagement"14:20 "Market Like It's Hot Finale"Here are a few of our biggest takeaways from the episode:Consistency Pays Off (Even When You Don't Realize It)When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.Community is EverythingNetworking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.Never Settle for "Boring"Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing

If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.Moments00:00 "Why You Need Marketing Strategy"04:27 "Define and Target Your Audience"09:35 Optimize and Manage Google Profile11:50 "Local SEO Tips for Businesses"14:42 "Engage Online or Lose Touch"17:10 "Posting Consistently with Value"23:02 "Get Your Free Marketing Workbook"23:44 "Frustrations with Sneaker Boots Ad"29:23 Delegating Work and Finding Help32:10 Business Support and Marketing Audits34:15 "Don't DIY Your Marketing"The Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingCopyright 2026 Rebel Marketing

If you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew!Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Dadoski from Rebel Marketing tackle one of the biggest challenges for entrepreneurs and small business owners: staying visible during the holidays—without the overwhelm or burnout.You’ll learn why showing up in Q4 is still crucial, even when your competitors are taking it slow. The hosts dive into how thoughtful, light-touch marketing can keep your business top of mind among all the seasonal noise—without forcing you to grind non-stop or churn out endless content. Yasmine and Izzy break down their favorite lightweight tactics, from repurposing your best-performing content to creating story-based emails, and even getting a little personal with behind-the-scenes holiday moments.Moments00:00 "Stay Visible, Attract B2B Clients"04:27 Holiday Social Media Strategy Tips07:06 "Reusing Content for Visibility"11:43 Repurposing Content Ideas14:48 Shadow Banning Female Creators?17:03 Holiday Auto Replies & Re-engagement Planning21:28 Done Beats Perfect24:14 "Stay Strategic, Stay Spicy"3 Key Takeaways:Repurpose, Reuse, Recycle: Not everyone saw your best content the first time around. Don’t be shy to repost your top-performing posts, emails, or podcast episodes—especially if they’re evergreen!Light Touch > Loud Noise: Consistent, lightweight touchpoints (think: behind-the-scenes posts, personal updates, or quick “lessons learned” recaps) are more memorable than flooding every feed. Focus on the platform that brings you the most ROI.Done Is Better Than Perfect: Perfection = burnout. Batch-schedule basics, use content skeletons (one educational, one personal, one offer), and set thoughtful holiday autoresponders. Your audience will appreciate your transparency!Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing

If you’re curious about how AI is shaking up the digital landscape—and how to navigate this new frontier as a marketer or business owner—this episode is a must-listen.Welcome to another episode with your hosts, Yasmine Robles and Izzy Dadoski! In this episode, we talk about the rapidly evolving world of AI-generated videos. Those uncanny, viral clips are beginning to pop up everywhere, from TikTok to political campaigns. We do our typical banter through the ways AI is transforming video content, from its surprisingly human-like mannerisms to its emerging role in spreading misinformation and even influencing elections.We look at Google’s latest VO3 technology, the ethical gray zones as marketers and creators, and the very real risks of deepfakes and AI-cloned identities. But it's not all doom and gloom. We also explore smart, responsible uses for AI video tools, like generating B-roll and multilingual content, all while emphasizing the irreplaceable power of genuine human connection in marketing. Expect candid takes, relatable examples, and our trademark humor (plus a few groan-worthy dad jokes).Here are 3 key takeaways you shouldn’t miss:Spotting AI Isn’t Just for “Facebook Grandmas” – Even the most tech-savvy can be fooled by highly realistic AI video content. As AI rapidly improves, distinguishing fact from fiction is getting harder for everyone—not just older generations.Misinformation Moves Faster with AI – With tools like Google's VO3, anyone can create realistic fake videos. That means politicians can (and are) making misleading content, and marketers need to be vigilant about what they're sharing and consuming.Human Connection Still Wins – No matter how convincing or entertaining AI videos become, genuine, behind-the-scenes moments cut through the noise. Audiences crave authenticity—real faces, real stories, real rants.Moments00:00 Google's Scary VO3 AI Release05:37 TikTok's AI Video Trend09:55 AI Risks and Creative Liability12:45 AI Misinformation Concerns Persist15:14 Urban vs. Rural Knowledge Divide17:33 AI Enhancements and Multilingual Support20:47 Mixed Feelings on AI EditingStay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing

Ready to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine.We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her journey from corporate IT project management to launching her own business dedicated to helping entrepreneurs untangle chaos and build holistic business systems.Forget quick fixes and shiny new tools. Erin shows us why treating surface-level marketing problems rarely gets to the root of what’s holding your business back. We talk about why systems aren’t just about Asana boards and automations, how over-complicating things can hinder seasoned entrepreneurs, and why client communication is usually the overlooked key to scaling. Erin shares practical steps for getting unstuck, questions to map out your processes, and tips for choosing the right tools (without falling for “shiny object syndrome”).Here are 3 key takeaways for every entrepreneur:Systems are more than just tools.It’s not just about Asana or Trello. Your systems are the step-by-step processes that guide your marketing, client experience, and team collaboration. The tools should support these processes, not define them.Don’t silo your business functions.Looking at client experience, marketing, or project management in isolation leads to breakdowns. The magic happens when you connect these areas and see how they interact, making your business smoother and more scalable.Simplicity scales.Overcomplicating systems is a common trap for seasoned entrepreneurs. Erin’s advice: streamline. If you can get something done in three steps, don’t make it six! Regularly reflect on what’s working, what’s not, and keep removing unnecessary friction.Moments00:00 Collaborative Patience and Vision05:33 "Automating Project Management Challenges"09:48 "Aligning Tools to Job Needs"13:36 Streamlining Simplifies Entrepreneurial Systems16:43 Streamline Tools or Optimize Business Processes17:33 Connect with Lunimae OnlineStay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing

The Implosion of X: Why Brands Should Rethink Twitter Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.Market It Like It's Hot Moments00:00 Twitter's Unique Spontaneity03:52 Elon Musk's Twitter Takeover Chaos08:00 "Debating Twitter's Blue Check Worth"11:36 "Wendy's Tweets and Brand Impersonation"16:24 Posting on X: Is It Worthwhile?18:50 Evolving LinkedIn: More Personal Connections20:20 TikTok Algorithm Frustrations23:50 Free Marketing Strategy Workbook29:19 Red Bull Sponsorship Request30:02 "Metaphorical Defeat Proven"Here are 3 key takeaways every marketer needs to know:Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.Stay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing

Let’s get this out of the way. Being effective at marketing has nothing to do with being the loudest person in the room, online or offline. If you’re naturally quiet, there’s absolutely no reason to force extroverted energy. You should market the way you talk and act in real life! In fact, you’ll find that people can instantly spot when you’re faking it, especially on platforms like LinkedIn and TikTok. It’s like if Yasmine suddenly channeled her inner infomercial host to sell steam mops… it just wouldn’t be her.We get it, there’s a lot of pressure to hop on social media trends, especially when it seems like every viral video features someone doing elaborate dances or wild stunts. But here’s a myth we want to bust: just because a trend works for someone else doesn’t mean it’s the right fit for you or your audience. It’s okay to skip the dancing! Thoughtful, authentic content goes much further. As Izzy mentioned, sometimes a single honest post (like a personal birthday reflection or even a hot take on Canva updates) gets deeper engagement than five generic posts.Our biggest tip? Focus on what fuels you, not what drains you. Maybe you prefer writing deep dives or sharing book recommendations over being on video. Maybe, like Yasmine, you’re happy taking behind-the-scenes photos at events instead of being front and center. And when it comes to networking, you don’t have to attend every mega-event—smaller, more welcoming groups can lead to more genuine connections.So, introverts: market your way, post your way, and remember that quiet confidence slaps. The world wants your true voice, not a watered-down TikTok duet.Key takeaways every introvert-friendly marketer should keep in mind:Authenticity Beats TrendsDon’t force yourself to dance or go over the top on social just because it’s trending. Post in a way that’s true to your personality—the audience notices when it’s real (and when it’s not).Quality Over FrequencyIt’s OK to post less often if what you share is intentional and meaningful. “Quiet marketing” that digs deep will always resonate more than five forgettable posts. Make your content count!Lean Into Your Strengths & Comfort ZoneHate networking in massive groups? Prefer writing over video? Build your marketing (and your community) around smaller, more genuine spaces that fit YOU. There’s no single way to succeed.Moments00:00 Marketing as an Introvert04:07 Misaligned Brand Photo Shoots08:23 Skip TikTok Trends for Business11:47 "Social Media: Stay Authentic"13:51 Focus on Quality Content18:44 "Authenticity in AI Content Creation"21:53 Introvert-Friendly Marketing Strategy23:24 Planning Content with Travel Throwbacks27:09 Introvert-Friendly Networking Spaces32:02 From Suit to 3D CartoonStay in touch and get the latest updates by following us on:Instagram: @myrebelmarketingLinkedInYouTubeFacebookRebel MarketingThe Rebel HourJoin us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.Copyright 2026 Rebel Marketing