About this episode

Asia Smith discusses how experiential marketing and interactive event technology can help small businesses stand out and engage customers.

Experiential marketing is changing the way small businesses attract customers, build relationships, and stand out from the competition. In this episode of Market Like It's Hot, Yasmine Robles sits down with Asia Smith, founder and CEO of H&H Luxury Events, to explore why memorable customer experiences have become one of the most effective marketing strategies available today. As the entrepreneur behind Columbus' only GlamBot, luxury photo booth experiences, and the innovative Signature Sketch experience, Asia shares how she's bringing big-city event technology to Columbus while helping businesses create moments people can't stop talking about. Whether you're planning a networking event, fundraiser, conference, customer appreciation event, or product launch, this conversation is packed with practical marketing ideas that can help you create more engagement and a stronger return on your event investment. In this episode, you'll learn: Why experiential marketing creates stronger brand awareness than traditional advertising How interactive event technology can increase customer engagement Ways to capture leads and build your email list during events How networking and strategic…

People in this episode

Host: Yasmine Robles

Guest: Asia Smith

Topics covered

• experiential marketing
• customer engagement
• event technology
• small business marketing
• networking
• brand awareness

Keywords

• experiential marketing
• customer experiences
• event technology
• small business
• networking
• brand awareness
• lead capture

Mentioned in this episode

Organizations: H&H Luxury Events

Places: Columbus

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