ADCP in Action: Let the AIs Rip with PubMatic & MiQ
From Marketecture: Get Smart. Fast. by Ari Paparo
May 18, 2026 · 22 min
About this episode
Harry Tong and Georgie Haig discuss the impact of ADCP and AI agents on automating campaign processes in advertising.
In this Marketecture Live session, Harry Tong from PubMatic and Georgie Haig from MiQ demonstrate how ADCP and AI agents can automate campaign setup, audience discovery, supply recommendations, and media activation in seconds instead of days. They also explore how agentic workflows and open standards are shaping the future of programmatic advertising. Takeaways ADCP standardizes communication and workflows across the advertising ecosystem. PubMatic and MiQ demonstrated live AI-powered media buying workflows. Campaign setup times were reduced from days to seconds. MiQ reported up to 98% time savings in campaign setup testing. Human approval and transparency remain central to agentic workflows. Existing RTB infrastructure is being augmented, not replaced. AI agents can automate discovery, setup, optimization, and reporting. Open standards like ADCP help scale agentic advertising collaboration. Buyers gain more visibility into fees and optimization opportunities. Early testing and experimentation create long-term competitive advantages. Chapters 00:00 Introduction to ADCP and Agentic Advertising 01:21 Harry Tong and Georgie Haig Introductions 02:23 What ADCP Actually Means 03:18 Why…
People in this episode
Guests: Harry Tong, Georgie Haig
Topics covered
- programmatic advertising
- AI in media buying
- ADCP standardization
- campaign automation
- agentic workflows
- time savings in advertising
Keywords
- ADCP
- AI agents
- campaign setup
- media activation
- programmatic advertising
- time savings
- agentic workflows
- open standards
Mentioned in this episode
Organizations: PubMatic, MiQ
Products: ADCP, AI agents
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