How Building With AI Sharply Improves Marketing Performance
From Marketecture: Get Smart. Fast. by Ari Paparo
May 11, 2026 · 25 min
About this episode
David Dworin and Mike Treon discuss how AI is transforming marketing performance through enhanced workflows and automation.
At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and media operations. From accelerating campaign execution to enabling real-time decision making, David dives into how AI is unlocking speed, scale, and creativity across programmatic ecosystems. This conversation highlights how building with AI is not just about efficiency, but about fundamentally improving marketing performance. Takeaways • AI agents dramatically increase workflow speed and campaign output • Automation removes friction from reporting and analysis processes • Custom workflows can now be built rapidly outside traditional development cycles • Clean, connected data is critical for AI-driven decision making • Marketers are shifting toward becoming technology-enabled operators • AI enables deeper campaign optimization through micro segmentation • Capturing institutional knowledge allows repeatable and scalable execution Chapters 00:10 Introduction to David Dworin and AI in marketing 01:04 AI and agents enter the spotlight in media workflows 02:19 Faster development and collaboration with AI tools…
People in this episode
Host: Ari Paparo
Guests: David Dworin, Mike Treon
Topics covered
- AI in marketing
- campaign execution
- automation
- programmatic ecosystems
- workflow optimization
Keywords
- AI
- marketing performance
- automation
- campaign management
- data-driven decision making
Mentioned in this episode
Organizations: FreeWheel, PMG
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