Google is overhauling Search - what you need to know

Google is overhauling Search - what you need to know

From Marketing Against The Grain by Hubspot Media

June 4, 2026 · 20 min · Season 1 · Episode 428

About this episode

Kipp discusses Google's significant search overhaul and its implications for marketers and businesses.

Audit your AI Search Visibility with our free resource: https://clickhubspot.com/orjh Ep. 428 93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you? Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search. Mentions Logan Kilpatrick https://x.com/OfficialLoganK Google I/O https://io.google/2026/ ICODA https://icoda.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)…

People in this episode

Host: Kipp Bodnar

Topics covered

  • AI Search
  • SEO
  • Consumer Behavior
  • Marketing Strategies
  • Google Search Overhaul

Keywords

  • AI Search Visibility
  • SEO dashboards
  • keyword ranking
  • AI-driven search
  • marketing strategies

Mentioned in this episode

Organizations: Google, Hubspot Media, ICODA

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