Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give yo...
AI overview.HubSpot Media is a well-established entity known for its expertise in inbound marketing and sales software, creating a wealth of resources tailored to helping b…
Insights from recent episode analysis
On the show
- Beeri Amiel3 eps
- Sabrina Ramonov2 eps
- Aja Frost2 eps
Also: Matt Wolfe, Sam Parr, Kevin Hutson, Dhar Mann, Sundas Khalid, Tyler Denk, Chris Koerner, Riley Brown, Nate Follen, Nick Vasilescu, Peter Yang, David Epstein, Barbara Jovanovic
Audience Interest
- marketing trends
- growth tactics
Podcast Focus
- unconventional marketing methods
- undiscovered strategies
Publishing Consistency
- weekly episodes
- active for four years
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 3 signals.
Built from
By chart position
- 🇺🇸United States · MarketingHOME#2545K to 239K
- 🇨🇴CO · Marketing#19.3K to 49K
- 🇮🇳India · Marketing#99.0K to 48K
- 🇨🇦Canada · Marketing#107.2K to 38K
- 🇬🇧United Kingdom · Marketing#165.9K to 31K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
96K to 505K🎙 Daily cadence·456 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
318K to 1.7M🇺🇸47%🇨🇴10%🇮🇳9%+11 more - Active Followers
Loyal subscribers who consistently listen
175K to 926K102K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/29/26 | We’ve Spent 20+ Years in Marketing. Here’s What We Learned | Kipp & Kieran's 6 marketing lessons (that actually matter): https://clickhubspot.com/wrlg Ep. 465 What actually matters in marketing today? Kipp and Kieran dive into the timeless lessons from classic marketing books and explore how strategies from decades ago are more relevant than ever in today’s landscape. Learn more on why verisimilitude (the appearance of truth) is the cornerstone of copy that sells, the importance of drawing inspiration from outside your industry for true originality, and why building the right audience—and making work that’s remarkable, not mediocre—will always beat chasing the latest trending tactics. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Direct Mail Copy that Sells https://a.co/d/03Q1FsbX The Art of Scientific Investigation https://a.co/d/0b06vEBT Reality in Advertising https://a.co/d/0jbp4k5o Tribes https://a.co/d/00qK62do How to Win Friends and Influence People https://a.co/d/0deaaQoR Obvious Adams https://a.co/d/0aOVCpdg Scientific Advertising https://a.co/d/0eEV7GgY Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 28m 09s | ||||||
| 10/27/26 | You're Not Behind Yet: Learn 97% of Claude (From an AI Expert) | Framework + 6 Prompts to use Claude like an AI Expert: https://clickhubspot.com/bpsv Ep. 464 Is 95% of today’s writing influenced by AI? Kipp, Kieran, and guest Ruben Hassid (author of “How to AI” and founder of GPC) dive into how AI is transforming marketing, the future of software, and why human connection still matters more than ever. Learn more on how to master Claude with must-have settings, why writing is thinking (and why that matters in an AI world), and how the next era of enterprise marketing will blend invisible technology with personal connection for real business growth. Mentions Ruben Hassid https://www.linkedin.com/in/ruben-hassid/?isSelfProfile=false GPC https://www.gpc.consulting/ How To AI https://ruben.substack.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ Grok https://grok.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 39m 14s | ||||||
| 10/22/26 | How Marketers Can Make $20K/Month With Tiny Apps | Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf Ep. 463 There's never been a better time for marketers to become millionaires through a simple, actionable formula. Kieran dives into how a new generation of marketers can leverage AI, microbehaviors, and rapid prototyping to build and grow profitable businesses. Learn more on the 5-step microbehavior business formula, real-world examples of niche SaaS making $10K+ MRR, and why marketing and distribution—not building—are the new competitive moat in the AI era. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Launch Fast https://launchfastlegacyx.com/ Cursor https://cursor.com/ Legacy X http://legacyxfba.com/ 1,000 True Fans https://kk.org/thetechnium/1000-true-fans/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 16m 15s | ||||||
| 10/15/26 | The Marketing Teams Of 2027 Will Look VERY Different... | Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl Ep. 462 How different will your marketing team be in the age of AI? Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ramp https://ramp.com/ Alexandr Wang linkedin.com/in/alexandrwang Muse https://ai.meta.com/muse/ Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 17m 44s | ||||||
| 10/13/26 | Marketing Experts Turn GrokBot Into an AI Content Team | Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf Ep. 461 Can Grok Bot really build your whole content team in minutes? Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models for each step of your content process. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Grok Bot http://x.ai/news/introducing-grok-bot Claude https://claude.ai/ Codex https://openai.com/codex/ Opus 5.5 https://www.anthropic.com/claude-opus-5-5 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 18m 16s | ||||||
| 10/8/26 | How to Turn Instagram Into a Sales Machine With Muse AI | Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm Ep. 460 “You don’t have a reach problem, you have a repeatability problem.” Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Meta’s Muse https://ai.meta.com/muse/ Grok Bot http://x.ai/news/introducing-grok-bot Nano Banana https://gemini.google/overview/image-generation/ Apollo http://apollo.io/ Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 17m 54s | ||||||
| 10/6/26 | We Tested What AI Personal Assistants Can Actually Do | Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl Ep 459 Is your next website visitor an AI agent with a credit card? Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Meta’s Muse https://ai.meta.com/muse/ Instinct https://instinct.com/ Grok Bot http://x.ai/news/introducing-grok-bot Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 36m 04s | ||||||
| 10/1/26 | HubSpot Execs: What Marketing Teams Look Like in 2027 | Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh Ep. 458 Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed? Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Claude https://claude.ai/ ChatGPT https://chatgpt.com/ Codex https://openai.com/codex/ Opus 5.5 https://www.anthropic.com/claude-opus-5-5 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 30m 49s | ||||||
| 9/29/26 | Train Your AI to Write Like a Human With Just 3 Files | Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf Ep. 457 AI is now a pretty good content creator—and that’s actually a problem. Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your unique perspective and taste, and the critical difference between content that’s truly “you” versus commodity work everyone else is churning out. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Nicolas Cole, Commodity Content https://artandbiz.substack.com/p/the-right-way-to-write-with-ai Codex https://openai.com/codex/ Dharmesh Shah linkedin.com/in/dharmesh Positioning: The Battle for Your Mind https://a.co/d/08UXJ6E1 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 30m 22s | ||||||
| 9/24/26 | How to Build an AI Marketing Team That Runs Itself (Live Demo) | (Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf Ep. 456 Is the CMO role dead in the age of AI-driven marketing? Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automating paid and organic campaigns, and how the new world of “marketing engineering” is making one person as effective as a team of twenty. Mentions Cody Schneider https://www.youtube.com/@codyschneiderx Graphed https://www.graphed.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book DaVinci Resolve https://www.blackmagicdesign.com/products/davinciresolve Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 29m 39s | ||||||
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| 9/22/26 | Give Us 30 Minutes & We’ll Fix Your Marketing for 2027 | Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm Ep 455 Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%? Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile, leveraging AI for relentless content creation, optimizing paid ads through creative experimentation, and turning rapid learning into your team's ultimate advantage. Mentions Unbound https://unbound.hubspot.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Yamini Rangan https://www.linkedin.com/in/yaminirangan/ Claude https://claude.ai/ Meta Advantage+ https://www.facebook.com/business/ads/meta-advantage-plus Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 27m 29s | ||||||
| 9/17/26 | Zero-Click Marketing: How to Win When Google Stops Sending Traffic | Free: 15 prompts to keep your brand visible in search https://clickhubspot.com/ikub Ep. 454 Did you know that today, 68% of all Google searches end without a single click? Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing, what it means for your company’s growth, and what you must do to thrive. Learn more on evolving beyond Google to meet your audience where they are, rethinking the purpose of SEO in a diversified search landscape, and building lasting value by focusing on the right audience—not just more traffic. Mentions Amanda Natividad https://www.linkedin.com/in/amandanat/ Zero Click Marketing https://zeroclickmarketing.co/ Zero Click Marketing (book) https://www.damngravity.com/products/zero-click-marketing SparkToro https://sparktoro.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 34m 08s | ||||||
| 9/15/26 | Dharmesh Shah: “The New AI Era Will Create Millions of One-Person Businesses | [Free guide] build your second brain with AI: https://clickhubspot.com/efeg To get started with YouSpot, go to https://youspot.com/pricing/pro?promo=BRAINTHEGRAIN You'll then see the coupon code automatically applied on checkout. Ep. 453 Did you know that 86% of all new companies started aren’t expected to hire any employees? Kipp, Kieran, and guest Dharmesh Shah (Founder of HubSpot) dive into the rapidly growing world of one-person businesses and how AI is fueling a new wave of solopreneurs. Learn more on the evolution of the "second brain" for entrepreneurs, how agentic AI harnesses are changing the game, and why rethinking CRMs for solo operators is unlocking new levels of productivity. Mentions Dharmesh Shah https://www.linkedin.com/in/dharmesh/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book YouSpot https://youspot.com/ Agent.ai agent.ai SecondBrain https://youspot.com/about/secondbrain Obsidian https://obsidian.md/ Fable 5.1 https://www.anthropic.com/claude-fable-and-mythos-5-1 Go to YouSpot.com and use code BRAINTHEGRAIN at checkout for the special Marketing Against the Grain price. Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 41m 53s | ||||||
| 9/10/26 | I Spend $400K/Day on Meta Ads. Here's What's Working Right Now | Free Meta Ad Creative Prompt Pack: https://clickhubspot.com/prgl Ep. 452 Could your company grow to $20M in revenue in just 20 months by focusing 80% of your ad budget on a single channel? Kipp, Kieran, and guest Danny Yeung (CEO and co-founder of IM8) dive into the marketing strategy behind the explosive growth of IM8 and how Meta became their powerhouse for customer acquisition. Learn more on how to master Meta’s platform with creative-first tactics, build a high-performing marketing team for rapid scale, and leverage offline strategies to make your brand unforgettable. Mentions Danny Yeung https://hk.linkedin.com/in/dyeung22 IM8 https://im8health.com/ Prenetics https://www.prenetics.com/ Allianz https://www.allianzlife.com/ Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 32m 57s | ||||||
| 9/8/26 | CMO roleAI in marketing+3 | — | Custom GPTAI Prompts+3 | — | CMOAI marketing+3 | — | 34m 30s | ||
| 9/3/26 | social media marketinglead generation+3 | Sabrina Ramonov | ClaudeChatGPT+3 | — | social media funnellead capture+3 | — | 38m 46s | ||
| 9/1/26 | How I Turned Codex Into My Personal Research Assistant (Matt Wolfe) | *Build your AI Research Desk in Codex:* https://clickhubspot.com/inyh Ep. 449 Is informational content on the internet dead? Kipp, Kieran, and guest Matt Wolfe (Future Tools) dive into how you can reclaim hours each week by automating newsletter reading, brand mentions, and industry news updates with your own personal AI system. Learn more on building a custom info dashboard with AI agents, the future of media consumption and creator-business relationships, and how you can leverage open-source tools to create a second brain for your work and life. Mentions Matt Wolfe https://www.youtube.com/@mreflow Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book GitHub https://github.com/ Gemini Omni 1.1 Flash https://blog.google/innovation-and-ai/technology/developers-tools/build-with-gemini-omni-1-1-flash/ Codex https://chatgpt.com/codex/ Claude https://claude.ai/ Obsidian https://obsidian.md/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/@matgpod Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 33m 44s | ||||||
| 8/27/26 | AI marketingagentic marketing systems+5 | — | ClaudeChatGPT+5 | — | AI marketingClaude+6 | — | 22m 49s | ||
| 8/25/26 | AI in marketingcritical thinking+4 | David Epstein | RangeInside the Box: How Constraints Make Us Better+3 | — | AImarketing+5 | — | 39m 15s | ||
| 8/20/26 | marketing agencyAI systems+3 | Barbara Jovanovic | ClaudeChatGPT+7 | — | marketing agencyAI+5 | — | 49m 47s | ||
| 8/18/26 | AI in marketingautomation+3 | — | ClaudeChatGPT+2 | — | AI marketingautomation tools+3 | — | 21m 09s | ||
| 8/13/26 | AImarketing intelligence+3 | — | ChatGPTClaude+5 | — | AI knowledge basemarketing intelligence+3 | — | 17m 30s | ||
| 8/11/26 | influencer marketingbusiness growth+3 | — | UnileverFounders Podcast+3 | — | influencer marketingbusiness growth+3 | — | 14m 30s | ||
| 8/6/26 |  Where to Spend Your 2027 Ad Budget, Explained Simply | Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kipp dives into how AI has completely disrupted the paid ads landscape, changing where you should spend your marketing dollars and what those ads actually cost. Learn more on which ad channels have become more expensive, where you can still find underpriced opportunities like YouTube Shorts, and why most 2027 marketing budgets are already broken if they don’t account for these rapid changes. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book HeyGen https://app.heygen.com/ Captions https://captions.ai/ Canva https://www.canva.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 16m 13s | ||||||
| 8/4/26 |  How Liquid Death Turned Going Viral Into Millions in Sales | Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t have a business. Kipp and guest Benoit Vatere (Liquid Death’s Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death’s explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue. Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke. | 36m 23s | ||||||
| 7/21/26 | AI business ideasentrepreneurship+3 | Chris Koerner | The Koerner OfficeShopify+3 | — | AIbusiness ideas+5 | — | 39m 30s | ||
| 7/16/26 | AI second brainproductivity+3 | — | ObsidianNotion+1 | — | AIsecond brain+5 | — | 21m 59s | ||
| 7/14/26 | AI skillscontent creation+3 | Riley Brown | ClaudeCustom GPT+6 | — | AImarketing+5 | — | 32m 52s | ||
| 7/8/26 | RevOpsAI in business+3 | Nate Follen | PerplexityRamp+5 | — | RevOpsAI agents+4 | — | 27m 11s | ||
| 7/1/26 | AI employeesbusiness automation+3 | Nick Vasilescu | OrgoHermes Agent+4 | — | AI employeebusiness workflows+3 | — | 39m 11s | ||
| 6/25/26 | AI in marketingLoop Marketing+4 | — | Loop: Outlearn. Outmarket. Outgrow.Hubspot Media+4 | — | AI usageproductivity+5 | — | 21m 56s | ||
| 6/17/26 | AI-driven systemsproductivity+3 | Peter Yang | Claude CodeCodex+5 | — | automationAI+5 | — | 27m 31s | ||
| 6/10/26 | newsletter monetizationfounder-led content+3 | Tyler Denk | $10 playbookAI Newsletter Stack+6 | — | beehiivemail marketing+3 | — | 26m 25s | ||
| 6/4/26 | AIpersonal wiki+3 | Matt Wolfe | Future ToolsObsidian+5 | — | AIsecond brain+5 | — | 30m 18s | ||
| 6/4/26 | AI SearchSEO+3 | — | GoogleHubspot Media+1 | — | AI Search VisibilitySEO dashboards+3 | — | 20m 25s | ||
| 6/4/26 | storytellingaudience connection+3 | Dhar Mann | Custom GPTDhar Mann Studios+4 | — | Dhar Mannstorytelling+3 | — | 42m 43s | ||
| 6/3/26 | AI data analysisagentic analytics+3 | Sundas Khalid | CodexGemini+2 | — | AIdata analysis+5 | — | 32m 46s | ||
| 5/14/26 | Voice AICustomer Experience+3 | — | Voice AI Prompt PackCustom GPT+6 | — | Voice AIcustomer experience+3 | — | 19m 11s | ||
| 5/7/26 | Answer Engine OptimizationSearch Strategy+3 | Beeri AmielAja Frost | XFunnelHubSpot+6 | — | AEOChatGPT+3 | — | 17m 01s | ||
| 5/5/26 | AI content creationmarketing strategies+3 | — | Claude Code SkillClaude+7 | — | AIcontent creation+5 | — | 14m 10s | ||
| 4/30/26 | SEOcontent creation+4 | — | ClaudePerplexity | — | SEOGoogle ranking+4 | — | 20m 08s | ||
| 4/28/26 | AI budgettoken maxxing+3 | — | NvidiaAll In Podcast+5 | — | AI tokenstoken maxxing+3 | — | 15m 43s | ||
| 4/23/26 | SEOAI search+4 | Beeri AmielSam Parr | XFunnelMy First Million+4 | — | SEO algorithmAEO tool+3 | HubSpotCODE | 40m 35s | ||
| 4/21/26 | AI content creationsocial media strategy+3 | Sabrina Ramonov | BlotatoClaude Cowork+2 | — | social mediaAI workflow+3 | — | 16m 03s | ||
| 4/16/26 | AI toolsAnswer Engine Optimization+4 | — | AEO toolChatGPT+4 | — | AI searchcustomer recommendations+4 | HubSpotAEO | 15m 51s | ||
| 4/14/26 | AIAnswer Engine Optimization+3 | Aja FrostBeeri Amiel | ChatGPTClaude+2 | — | AIblog+5 | HubSpotAEO | 36m 46s | ||
| 4/10/26 | AI contentmarketing skills+3 | — | ClaudePixar+1 | — | AI marketingcontent quality+4 | — | 24m 07s | ||
| 4/8/26 | AI maturitymarketing workflows+3 | Kevin Hutson | FuturepediaManus+1 | — | AI Skill Ladderworkflow builder+3 | — | 18m 55s | ||
| 4/2/26 | AI in advertisingad creation tools+4 | — | ReplitClaude Opus 4.6+4 | — | AI adsReplit+6 | — | 23m 18s | ||
| 3/31/26 | AI web designGoogle tools+3 | Matt Wolfe | Google StitchClickFunnels+4 | — | Google StitchAI design+3 | — | 15m 16s | ||
| 3/26/26 | AI marketing toolsreal-time problem-solving+3 | — | Perplexity ComputerClaude Code+4 | — | AImarketing tool+5 | — | 27m 53s | ||
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
HubSpot Media is a well-established entity known for its expertise in inbound marketing and sales software, creating a wealth of resources tailored to helping businesses grow. Their podcast, "Marketing Against The Grain," is hosted by Kipp Bodnar, HubSpot’s CMO, and Kieran Flanagan, SVP of Marketing, who leverage their experience to explore innovative marketing strategies beyond conventional wisdom. The podcast stands out for its candid approach to discussing marketing trends and growth tactics, steering clear of recycled content. With a format that combines in-depth analysis and fresh perspectives, it delves into unexplored strategies designed to give listeners a competitive edge in the fast-evolving marketing landscape. Listeners, primarily marketing professionals and business leaders, tune in to gain actionable insights and unique methods that can enhance their marketing efforts. The show provides valuable knowledge that empowers its audience to implement innovative tactics, driving tangible results in their respective organizations.
By the numbers
- Total followers: 200K
- Total plays: 16M
- Total reviews: 469
Platforms
TuneIn
- Followers: 33
Castbox
- Followers: 102K
- Plays: 1.3M
- Reviews: 113
YouTube
- Subscribers: 98K
- Views: 14M
- Videos: 858
Podcast App
- Followers: 361
- Reviews: 355
Podcast Republic
- Followers: 74
- Reviews: 1
Audience
adults
Key insights
What the show covers
- unconventional marketing methods
- undiscovered strategies
- unfiltered examination
- fresh marketing ideas
Audience interests
- marketing trends
- growth tactics
- innovation strategies
- successful ideas
Platform reach
- available on major platforms
- growing audience
- potential for wide distribution
- no specific platforms detected
Publishing consistency
- weekly episodes
- active for four years
- 422 total episodes
- reliable content delivery
Chart history for Marketing Against The Grain
Peaked at #1 in CO, top 10 in 8 of 50 tracked markets, currently #1 in CO.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| CO | — | #1 | #1 | — |
| GR | — | #4 | #4 | — |
| AE | — | #4 | #4 | — |
| KE | — | #4 | #4 | — |
| New Zealand | — | #6 | #6 | — |
| India | — | #9 | #9 | — |
| Canada | — | #10 | #10 | — |
| IS | — | #10 | #10 | — |
| Australia | — | #12 | #12 | — |
| TW | — | #13 | #13 | — |
| ID | — | #15 | #15 | — |
| United Kingdom | — | #16 | #16 | — |
| CL | — | #17 | #17 | — |
| Denmark | — | #20 | #20 | — |
| SG | — | #22 | #22 | — |
| RO | — | #23 | #23 | — |
| United States | — | #25 | #25 | — |
| Finland | — | #25 | #25 | — |
| CH | — | #28 | #28 | — |
| TH | — | #28 | #28 | — |
Chart Positions
50 placements across 46 markets.
Chart Positions
50 placements across 46 markets.