How Brands Win in ChatGPT Search

How Brands Win in ChatGPT Search

From Marketing Against The Grain by Hubspot Media

May 7, 2026 · 17 min · Season 1 · Episode 424

About this episode

The episode discusses the launch of HubSpot's new AEO tool and strategies for optimizing brand visibility in answer engines.

Get the Winning AEO Playbook: https://clickhubspot.com/oksd Ep. 424 “I can't go a single second without someone asking me what the heck answer engine optimization is.” Kipp and Kieran have Beeri Amiel (Product at HubSpot and founder of XFunnel) and Aja Frost (Sr. Director of Global Growth and Paid at HubSpot) dive into the launch and demo of HubSpot's brand new AEO tool, built to track your visibility in answer engines and help you win the next evolution of search. Learn more on building your AEO strategy, measuring share of voice and sentiment, and using actionable insights to drive results your boss will love. Mentions Aja Frost https://www.linkedin.com/in/ajafrost/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel/ HubSpot AEO Portal https://clickhubspot.com/aeo Dell https://www.dell.com/en-us HP https://www.hp.com/us-en/home.html Lenovo https://www.lenovo.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube…

People in this episode

Hosts: Kipp, Kieran

Guests: Beeri Amiel, Aja Frost

Topics covered

  • Answer Engine Optimization
  • Search Strategy
  • Marketing Insights
  • Brand Visibility
  • Growth Marketing

Keywords

  • AEO
  • ChatGPT
  • search optimization
  • marketing strategy
  • HubSpot

Mentioned in this episode

Organizations: XFunnel, HubSpot, Dell, HP, Lenovo, YouTube, Twitter, TikTok

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