Use AI for Ideas, Not Content (Here’s How)
From Marketing Against The Grain by Hubspot Media
May 5, 2026 · 14 min · Season 1 · Episode 423
About this episode
Kipp and Kieran discuss how to effectively use AI for ideation rather than just content creation, introducing the 'Opposite Start' framework.
Grab our Claude Code Skill to find a unique content angle: https://clickhubspot.com/lhdv Ep. 423 There’s one Claude skill that will separate you from the other AI content. Kipp and Kieran dive into how AI content creation is broken—and how you can use the “Opposite Start” framework to break out of the red ocean of repetitive ideas and truly stand out. Learn more on why most marketers use AI the wrong way, how to find blue ocean ideas by inverting mainstream narratives, and practical strategies to turn AI into an ideation powerhouse—not just a content machine. Mentions Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ LinkedIn https://www.linkedin.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on…
People in this episode
Hosts: Kipp, Kieran
Topics covered
- AI content creation
- marketing strategies
- ideation
- content marketing
- blue ocean ideas
Keywords
- AI
- content creation
- marketing
- ideation
- Claude
- Perplexity
- strategies
Mentioned in this episode
Organizations: Hubspot Media, LinkedIn, YouTube, Twitter, TikTok, Apple Podcasts
Products: Claude Code Skill, Claude, Perplexity
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