38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo

About this episode

Alan Hart interviews Génesis Miranda Longo from Shopify about leveraging customer stories for growth and the role of AI in marketing.

How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matter s ? In today's episode, Alan Hart talks with Génesis Miranda Longo, Shopify's head of customer and industry marketing, about how customer stories can drive both growth and trust. Génesis explains that her role spans two priorities: helping new customers discover Shopify and helping existing customers grow by bringing their stories to market. She sees those stories as more than content because they help prospects to picture what success looks like, give sales teams stronger proof points, foster community, and build deeper customer relationships. Génesis believes AI should accelerate the work around the conversation, not replace the conversation itself. She shares how she uses AI to research, prepare, and scale customer marketing, while emphasizing that valuable insights still come from talking directly with customers. She closes with a broader lesson for marketing leaders: don't wait for permission, build what's needed, and use automation to create more space for real human connection. In this episode, you ' ll learn: Why customer stories are…

People in this episode

Host: Alan B. Hart

Guest: Génesis Miranda Longo

Topics covered

• customer storytelling
• AI in marketing
• growth strategies
• trust building
• customer relationships

Keywords

• customer stories
• AI
• marketing
• growth
• trust
• customer relationships
• automation

Mentioned in this episode

Organizations: Shopify

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