Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Estimated from 2 chart positions in 2 markets.
By chart position
- 🇩🇪DE · Marketing#1935K to 30K
- 🇳🇿NZ · Marketing#153500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
2.8K to 17K🎙 ~2x weekly·39 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5.5K to 33K🇩🇪91%🇳🇿9% - Active Followers
Loyal subscribers who consistently listen
2.2K to 13K
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On the show
From 11 epsHosts
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Recent episodes
41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih
May 27, 2026
Unknown duration
40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach
May 13, 2026
Unknown duration
39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell
May 6, 2026
39m 17s
38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo
Apr 29, 2026
19m 59s
37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University
Apr 15, 2026
21m 07s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/27/26 |  41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih | How can marketing help turn brand recognition into meaningful connections? In today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih about how she views marketing's role in helping lead enterprise transformation by strengthening the brand, sharpening the company's storytelling, and equipping distributors with better tools and content to better support customers. Hanan explains that Herbalife's current opportunity is not awareness, but familiarity, because many people know the name without fully understanding the company's purpose, product quality, innovation, scale or distributor model. She points to the company's broad reach—from nutrition clubs and distributors to sports partnerships and product innovation—and explains why that scale makes clear, consistent storytelling and increasingly personalized engagement more important than ever. For marketing leaders, her comments suggest three practical priorities: continue investing in brand building as a long-term driver of trust and loyalty, use technology to make content and engagement more relevant at scale, and help teams build the skills needed to lead through ongoing change. Hanan also shares her perspective that, as AI reshapes marketing, authenticity, strong values and the willingness to challenge old ways of working are likely to matter just as much as new tools. In this episode, you'll learn: Why awareness may not be enough to build deeper trust, loyalty and long-term growth How marketing can help support transformation through better tools, clearer stories and stronger alignment The importance of balancing innovation with trust and credibility Key highlights: [00:00] Introduction [01:20] A moment in Maui [03:00] Hanan's path to Herbalife [06:55] The scope of her role [07:30] The mission of Herbalife [10:00] Herbalife's enterprise transformation [12:10] Marketing's role in the transformation journey [15:00] An experience that defines you: A multicultural upbringing [16:20] Advice to your younger self: Trust yourself sooner [16:45] What are you curious about: Leadership in the AI era [17:25] What are you trying to learn more about: Generation Alpha and Beta [18:05] Largest opportunity and threat to marketers today: Authenticity [18:30] What would you want an AI agent or an LLM to do for you: Quantify the impact of brand marketing Resources mentioned: Herbalife Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Hanan Wajih and Herbalife Hanan Wajih on LinkedIn Herbalife on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads | — | ||||||
| 5/13/26 |  40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach | What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers? In today's episode Alan Hart talks with Neha Kovach about the practical work marketers may need to consider before AI can deliver real value. Neha is jeweler David Yurman's global head of customer resource management, data, customer experience and loyalty. Neha believes that getting data ready is less about volume, more about structure and context: cleaning it up, defining customers more clearly, and turning general customer data into signals that can guide action—like how recently someone purchased or how close they are to a milestone. She suggests the bigger opportunity for AI may not be routine service, but rather helping marketers improve conversion, retention, and personalization with more relevant timing and messaging. She also points to a separate operational benefit: increasing workforce capacity by helping teams work more efficiently. Looking ahead, she also explores what it might take for brands to compete in a world where AI agents may increasingly shape what customers see, consider and buy. In this episode, you'll hear about: Ways to think about creating a stronger data foundation to prepare for AI more effectively Where AI may offer practical support across customer engagement, team capacity and decision-making Why understanding customer intent may become increasingly important as marketing continues to evolve Key Highlights: [00:00] Introduction [01:15] Moving to the United States [02:05] Neha's path to David Yurman [04:25] What is David Yurman? [05:20] Preparing data for AI [07:55] Bringing agents into the mix [11:20] Specific agentic use cases [13:20] Customer experience in an agentic-enabled world [14:30] An experience that defines you: Losing her mother and becoming one herself [17:35] Advice to your younger self: Be gentle to yourself [18:50] A topic marketers need to learn more about: Neuroplasticity and quantum physics [20:45] Largest opportunity and threat to marketers today: Customer attention span Resources mentioned: David Yurman Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Neha Kovach and David Yurman Neha Kovach on LinkedIn David Yurman on LinkedIn Connect with Alan Hart and Deloitte Digital: Connect with Alan Hart on X Connect with Alan Hart on LinkedIn Connect with Deloitte Digital on LinkedIn Connect with Deloitte Digital on Instagram Connect with Deloitte Digital on YouTube Connect with Deloitte Digital on Threads | — | ||||||
| 5/6/26 |  39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell✨ | sales and marketing alignmentcustomer journey+3 | Ed McDonnell | Braze | — | salesmarketing+5 | — | 39m 17s | |
| 4/29/26 |  38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo✨ | customer storytellingAI in marketing+3 | Génesis Miranda Longo | Shopify | — | customer storiesAI+5 | — | 19m 59s | |
| 4/15/26 |  37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University✨ | consumer behaviormarketing strategies+5 | Rich Honiball | George Mason University | — | consumer behaviormarketing+5 | — | 21m 07s | |
| 4/1/26 |  Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach✨ | marketing strategybrand management+3 | Jenn Garbach | PNC BankDeloitte Consulting+4 | — | marketinggrowth strategy+3 | — | 33m 58s | |
| 3/18/26 |  36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka✨ | AI in marketingtechnical product marketing+4 | Ann Minooka | Synopsys | — | marketing clarityoutcome-focused measurement+5 | — | 46m 26s | |
| 3/4/26 |  35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra✨ | marketing as entertainmentfinancial technology+4 | Vineet Mehra | ChimeTime | America | ChimeVineet Mehra+6 | — | 45m 36s | |
| 2/18/26 |  34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles✨ | patient communicationmedtech marketing+4 | Naomi Rodiles | deep brain stimulationMedtronic+2 | CES 2026Parkinson's | medtechpatient awareness+6 | — | 20m 11s | |
| 2/4/26 |  33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton✨ | customer experience orchestrationAI in marketing+4 | Rachel Thornton | Adobe | — | AIpersonalization+6 | — | 20m 57s | |
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| 1/21/26 |  32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze✨ | marketing strategyAI in marketing+4 | Jim Freeze | Anaplan | — | marketing metricsAI integration+5 | — | 39m 14s | |
| 1/7/26 |  31: Turning a marketing idea into a product: Insights from Sift's former Chief Marketing Officer Armen Najarian✨ | marketing innovationdigital fraud prevention+3 | Armen Najarian | SiftFraud Industry Benchmarking Resource | eastern Maine | marketing ideaproduct innovation+5 | — | 28m 39s | |
| 12/17/25 |  30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent✨ | brand purposemarketing leadership+5 | Anton Vincent | Mars Wrigley North AmericaGlobal Ice Cream+1 | — | billion-dollar brandsmarketing leaders+8 | — | 37m 02s | |
| 12/10/25 |  29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo | Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuitive decision-making to strike a perfect balance between brand building and performance marketing. Drawing from his extensive career experience, Mikael discusses the challenges of marketing to modern parents and highlights how Lingokids—the leading interactive app for children ages 2–8—addresses their worries. When a recent study revealed that 75% of millennial parents feel guilty about their child's screen time, Mikael and his team saw an opportunity to lean in and shift the conversation. They did so by producing "The Trial," a film that directly confronts this issue and aims to ease parental guilt. Mikael also shares the thought process around the risks involved in the film and launch campaign, outlines the production process, and discusses the results that exceeded the brands expectations. In this episode, you'll learn: The importance of balancing intuition and brand building with data and performance marketing Challenges and strategies for marketing to modern parents Why and how Lingokids created a brand film Key highlights: [00:00] Introduction [01:30] The podcast's first shark wrestler [02:50] Mikael's path to Lingokids [08:30] The scope of Lingokids [11:05] Marketing as a growth driver [13:35] Balancing the dual roles of CMO and COO [16:25] Marketing to modern-day parents [18:30] "The Trial" brand film campaign [25:45] Navigating challenging subject matter [29:05] A big bet that paid off [31:10] An experience that defines you [34:00] Advice to your younger self [34:50] A topic marketers need to learn more about [36:15] Trends and subcultures to watch [39:40] Largest opportunity or threat to marketers today Resources mentioned: Screen time guilt survey "The Trial" (Lingokids brand film) Piel Studio Director, Diego Hurtado de Mendoza Composer, Fernando Velázquez Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Mikael Journo and Lingokids: Mikael Journo on LinkedIn Lingokids on Instagram Lingokids (for kids) on YouTube Lingokids (for grown-ups) on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 12/3/25 |  28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey | Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, revealing the clever strategies that keep audiences coming back long after opening day. With more than 20 years of marketing experience across entertainment, hospitality and lifestyle, Andy's unconventional career path is as intriguing as the illusions he now promotes. By building strong relationships with local groups and businesses, MOI positions itself as an important part of every community it launches in. One benefit of making those connections is they extend MOI's reach to audiences who might otherwise be outside the museum's marketing budget or traditional targets. Andy and his team focus especially on engaging Gen Z by designing video-first and shareable experiences, inspiring user-generated content, and partnering with social media influencers to spark excitement and create a powerful FOMO (fear of missing out) that drives repeat visits, online sharing and lasting brand loyalty. In this episode, you'll learn: How using influencers, user-generated content and a video-first strategy can help brands authentically connect with Gen Z and drive meaningful engagement The importance of building a strong local market presence for earning trust, collaborating more effectively, and standing out as a valued community contributor How smarter data collection can power more effective marketing decisions and foster influential relationships Key highlights: [00:00] Introduction [01:35] From banking to the circus [07:45] What is the Museum of Illusions? [10:55] Strategies to reach Gen Z [13:25] Andy's approach to experiential marketing [15:30] "Establishing the base" [17:45] The data collection strategy [19:30] Maintaining energy after the opening [21:05] Brand collaborations [26:50] An experience that defines you: Living abroad and beginning in a startup [30:40] Advice to your younger self: Find your voice earlier [31:45] A topic marketers need to learn more about: AI implementation [33:20] A topic marketers need to learn more about: Gen Z internet culture [36:00] Largest opportunity or threat to marketers today: Entertain and deliver Resources mentioned: Museum of Illusions Museum of Illusions locations PLAY Playground Two Bit Circus La Perle by Dragone Cirque du Soleil Entertainment Group Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Andy Levey and Museum of Illusions: Andy Levey on X Andy Levey on LinkedIn Museum of Illusions on LinkedIn Museum of Illusions on Instagram Museum of Illusions on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/21/25 |  27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese | Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor Company, shares why he believes effective marketing leadership in the automotive industry depends on combining customer insight, adaptable technology and responsible innovation. Mark discusses how his team enhances both dealer and customer experiences by leveraging technology to strengthen brand connections throughout the customer life cycle. He explains the need to strategically manage customer data in a B2B2C environment and describes Ford's focus on achieving small, high-impact wins—particularly through hyperpersonalized experiences enabled by advances in AI. The conversation underscores the importance of balancing the art and science of marketing, embracing experimentation, and integrating decisioning models with robust data and flexible technology. Adopting a thoughtful, measured approach to AI and new technologies is becoming essential for responsible, future-ready marketing leadership. In this episode, you'll learn: How Ford uses smart decisioning to transform diverse data into highly personalized customer experiences Why embracing experimentation and learning quickly from failure can accelerate growth and innovation Which technology trends Mark believes could reshape the automotive industry's future Key highlights: [00:00] Introduction [00:55] Celebrities: They're just like us [02:45] Mark's path to Ford [05:05] The scope of his dual role [06:10] Managing data in the B2B2C model [07:20] Personalization and the data needed to power it [08:55] Leadership lessons [10:15] Perspectives on decisioning [12:25] A measured approach to AI integrations [14:30] The future of technology for the automotive industry [16:05] An experience that defines you: A hard career truth [17:10] Advice to your younger self: Embrace a "fast fail" mindset [18:00] A topic marketers need to learn more about: Take a tech approach [18:55] Subcultures and trends to follow: Overlanding [19:50] Largest opportunity and threat to marketers today: AI adoption and resistance Resources mentioned: Ford Motor Company Shah Rukh Khan Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Mark Sucrese and Ford Motor Company: Mark Sucrese on LinkedIn Ford Motor Company on LinkedIn Ford Motor Company on Instagram Ford Motor Company on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/19/25 |  26: Is your governance ready for AI? Insights from OneTrust Chief Marketing Officer, Michael Schanker | Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era defined by rapid advances in AI and increasing complexity around data responsibility. OneTrust is a global software company that provides a platform for data governance, security, privacy and compliance. As it moves into the emerging category of governing AI, Michael draws on his sales experience to explain the importance OneTrust places on deeply understanding the evolving needs and potential risks facing their customers. He candidly describes OneTrust's journey to create a unified narrative across its product suite, emphasizing that AI governance is not just about compliance, but about protecting brand trust and enabling innovation at speed. Michael encourages marketers to avoid complacency, challenge old habits, and continuously ask themselves if their current approaches fit into a changing world. He also highlights the importance of empathy, continuous learning, and adopting responsible AI practices internally before advising others. For marketing leaders, Michael issues a call to drive change with curiosity, data and a commitment to responsible growth. In this episode, you'll learn: Strategies for modern governance that can help you act fast while protecting trust Why questioning "business as usual" can keep you ahead of the competition The importance of deeply understanding your customers' evolving needs Key highlights: [00:00] Introduction [01:00] Human Google alerts [02:25] Micheal's path to OneTrust [07:30] His first nine months in the role [08:50] Marketing a new category [10:10] What is AI governance? [13:45] AI governance in practice [15:05] AI at OneTrust [16:50] The stakes are high [18:35] "Enabling innovation through the responsible use of data and AI" [19:55] An experience that defines you: Being the son of an artist and an engineer [21:30] Advice to your younger self: Take more pictures [22:40] A topic marketers need to learn more about: Innovative AI use cases [24:25] Subcultures and trends to follow: Storytelling trends in media [27:35] Largest opportunity and threat to marketers today: Complacency Resources mentioned: OneTrust Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Michael Schanker and OneTrust: Michael Schanker on LinkedIn OneTrust on LinkedIn OneTrust on Instagram OneTrust on YouTube OneTrust on X Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/14/25 |  25: Leading people-focused tech transformations: Insights from Marathon Petroleum Corporation Commercial IT Leader, Justin Schwartz | Justin Schwartz, commercial IT leader at Marathon Petroleum, shares how his team is bringing people and technology together to drive meaningful change across the business. He highlights that understanding the needs of different users, from field staff to traders, is key to shaping effective solutions—and emphasizes the importance of starting with the real business problem rather than simply chasing new technology. Justin explains how field experiments with AI agents are helping his team learn in real time and improve performance, all while keeping humans at the center of innovation. He encourages leaders navigating rapid transformation to build an inclusive culture, engage teams early, and manage change with transparency and curiosity. Justin also notes that the pace of technology is only increasing, and that actively absorbing information and quickly adopting new ways of working is essential for long-term success. In this episode, you'll learn: Why engaging your people first, pinpointing real business challenges and designing solutions with clear value are crucial for leading successful transformation Ways to accelerate progress by making experimentation a habit, learning alongside your teams and quickly applying new insights Strategies to build a resilient team that is equipped to handle rapid transformation together Key highlights: [00:00] Introduction [01:00] Zone defense: Four kids under 12 [02:00] Justin's path to Marathon [02:40] The scope of Marathon [03:30] Transformation throughout Justin's career [04:50] Doing "transformation" right [06:00] Justin's favorite transformation [07:50] Fostering culture during transformation [10:10] Experimenting with AI agents [11:40] Staying human-centric [13:20] An experience that defines you: Learning from challenges [15:20] Advice to your younger self: Focus on listening [16:20] A topic marketers need to learn more about: Deeper understandings [17:10] Subcultures and trends to follow: Human elements of digital transformation [18:20] Largest opportunity and threat to marketers today: The rate of change Resources mentioned: Marathon Petroleum Corporation Dreamforce Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Justin Schwartz and Marathon Petroleum Corporation: Justin Schwartz on LinkedIn Marathon Petroleum Corporation in LinkedIn Marathon Petroleum Corporation on Instagram Marathon Petroleum Corporation on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/12/25 |  24: Increase productivity with a digital workforce: Insights from TeamViewer Chief Executive Officer, Oliver Steil | Oliver Steil, chief executive officer (CEO) at TeamViewer, shares how his team is reshaping the digital workforce across industries by enabling remote access, facilitating proactive issue remediation, and increasing productivity through automation for both frontline and technical workers. He details the importance of making information easily accessible to specialists wherever they are, explains how AI-powered automation can proactively address issues before they impact users, and highlights the value of strong business collaborations to achieve seamless workflows. Oliver encourages marketing leaders to embrace new technology to drive productivity, speaks about the potential risk of falling behind in a faster-paced, competitive environment, and advocates the importance of staying network-focused and open to change. Key highlights: [00:00] Introduction [01:00] Dreamforce [02:00] Olivers path to TeamViewer [03:25] The scope of TeamViewer [05:35] Alan's manufacturing experience [07:45] Bringing the digital experience to the floor [09:55] How AI is changing work [12:20] Proactive issue remediation [15:55] Remote work [17:20] Collaboration opportunities [19:30] Collaborations at scale [21:15] Understanding your role [22:30] An experience that defines you: Shifting from engineering to consulting [25:05] Advice to your younger self: Network even more [25:40] A topic marketers need to learn more about: Seeing opportunity in disruption [26:50] Subcultures and trends to follow: International politics [28:45] Largest opportunity and threat to marketers today: Increased productivity Resources mentioned: TeamViewer Dreamforce Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Oliver Steil and TeamViewer: Oliver Steil on LinkedIn TeamViewer on LinkedIn TeamViewer on Instagram TeamViewer on YouTube TeamViewer on Threads Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/7/25 |  23: Transforming complexity into clarity through data: Insights from Dion Smith, senior vice president of worldwide partner ecosystem at Siemens | Dion Smith, senior vice president (SVP) of worldwide (WW) partner ecosystem at Siemens reveals how the 175-year-old and highly diverse organization, is transforming complexity into clarity by breaking away from historical silos with its "one tech mission." This strategic shift aims to unify their data, enabling Siemens to solve larger challenges and deliver better client results. He also highlights the strategic importance of collaboration and the use of marketing development funds (MDFs) and dual registration to foster alignment and measurable success for all sides. Dion offers clear advice to leaders navigating their transformations: prioritize the customer journey and let data guide every major decision. Through a candid account of how his dyslexia became a professional superpower, Dion urges others to see value in different perspectives, to fail fast, stay focused on the future, and embrace how AI is freeing people from repetitive tasks to tackle higher-value strategic work. From his perspective, using AI for smarter personalization and predictive insight must always be balanced with respect for consumer trust, ensuring outreach feels supportive rather than intrusive. In this episode, you'll learn: How finding commonalities in complex data leads to clarity and unified strategies Ways to connect marketing investments to measurable outcomes that drive more effective collaboration campaigns Strategies to balance AI-driven personalization with consumer trust for ethical, impactful engagement Key highlights: [00:00] Introduction [01:15] A near-death experience [03:30] Dion's path to Siemens [05:10] His role and the scope of the company [06:45] The "one tech mission" [08:00] Managing a large amount of complexity [10:15] Lessons learned through transformation [12:55] The role of MDFs and dual registration [16:20] Advice for leaders driving transformation [17:55] An experience that defines you: Embracing dyslexia [22:30] Advice to your younger self: Delay reactions until you have the data [24:00] A topic marketers need to learn more about: Finding clarity in complexity [28:55] Subcultures and trends to follow: Agentic AI [31:30] Largest opportunity and threat to marketers today: Consumer trust around AI practices Resources mentioned: Jeff Bezos "Why It's Always Day One" video INSEAD Business School Dreamforce Hewlett-Packard (HP) Garage Origin Story Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Dion Smith and Siemens Dion Smith on LinkedIn Siemens on LinkedIn Siemens on Instagram Siemens on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 11/5/25 |  22: Agentic AI for hyper-personalization at scale: Insights from Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce | Steve Hammond, general manager and executive vice president of Agentforce Marketing at Salesforce, sits down with host Alan Hart at Dreamforce to share his perspective on how leaders can navigate the fast pace of change in technology and marketing. Steve reflects on his journey from early entrepreneurial ventures to modernizing Salesforce's marketing technology, emphasizing how consumer expectations are shifting and how AI Agents now empower companies to unlock hyper-personalization at scale. He discusses how interconnected company data is essential to delivering more efficient, personalized experiences, and why executives should be fully invested in shaping strategies to break down barriers to innovation. Steve explains that the intersection of people and technology delivers the strongest results and shares his prediction that as AI evolves, marketers will spend less time managing technical details and more time focused on high-level strategies that empower them to create personalized customer experiences across all touchpoints. In this episode, you'll learn: How AI agents shift consumer expectations Areas for organizations to address to meet evolving consumer expectations How unified company data unlocks more personalized, efficient customer experiences Key highlights: [00:00] Introduction [01:15] Finding rest on the farm [02:45] What is Agent Force Marketing? [03:50] Steve's path to Salesforce [06:50] Keeping up with the pace of change [08:55] The organizational elements needed to adapt shifting consumer expectations [10:40] The intersection between people and technology [14:35] The state of Salesforce marketing solutions [18:10] Personalization at scale [20:50] An experience that defines you: Experiences different cultures [22:25] Advice to your younger self: Deliver on your vision [23:30] A topic marketers need to learn more about: What is real and what is hype? [25:00] Subcultures and trends to follow: The future of work [26:30] Largest opportunity and threat to marketers today: Apathy Resources mentioned: Salesforce.com Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Steve Hammond and Salesforce: Steve Hammond on X Steve Hammond on LinkedIn Salesforce on LinkedIn Salesforce on Instagram Salesforce on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 10/22/25 |  21: Elevating customer experience in sleep technology: Insights from Lisa Tan, chief marketing and strategy officer at Reverie | How can brands use innovation to stand out and improve the customer experience? Alan Hart sits down with Lisa Tan, chief marketing and strategy officer at Reverie, a sleep technology company, on a mission to improve lives through the power of sleep. Together, they explore how brands can leverage technology and creative strategies to improve customer experience and stand out in competitive markets. Lisa highlights the Reverie Innovation Summit, describing how this event not only showcases emerging sleep technologies and ideas but also helps deepen relationships with key industry collaborators. The Innovation Summit plays a key role in Reverie's approach by serving as a platform for collaboration, knowledge sharing, and goal alignment. Reverie's approach to sleep technology goes beyond product innovation and focuses on transforming the customer experience. By integrating advanced sleep technology solutions, Reverie helps ensure that every customer interaction is personalized and impactful. Lisa also explains how integrating artificial intelligence (AI) and advanced marketing tech stacks enables Reverie to understand and engage their audiences better. Throughout the conversation, she emphasizes the importance of business relationships, continuous learning, and adapting to ever-evolving consumer behaviors to create lasting connections. In this episode, you'll learn: Creative approaches Reverie uses to enhance customer experience when working with distributors The importance of marketers understanding their organization's tech stack How Reverie uses an in-person summit to gather feedback and promote innovation in sleep technology Key quote: "As a CMO of a SMB [small and medium business], being able to understand, like really understand how all of the tech stack works and integrates is critical for success." - Lisa Tan, chief marketing and strategy officer at Reverie Key highlights: [00:30] Introduction [01:25] Growing up in Los Alamos [02:55] Lisa's path to Reverie [05:50] Reverie's sleep technology origins [07:55] The evolution and scope of the business [11:35] Reverie's go-to-market strategy [13:20] Reverie's direct-to-consumer strategy [14:55] The role of technology in customer experience [18:20] Why marketers must understand the tech [19:55] Reverie Innovation Summit [24:25] An experience that defines you: Time spent waiting and wandering [26:20] Advice to your younger self: Don't be afraid to be a beginner [27:10] A topic marketers need to learn more about: Human motivation and trends [28:55] Subcultures and trends to follow: Childhood cosmetic obsessions [32:00] Largest opportunity and threat to marketers today: AI Resources mentioned: Reverie MIT AI study Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Lisa Tan and Reverie: Lisa Tan on LinkedIn Lisa Tan on Instagram Reverie on LinkedIn Reverie on Instagram Reverie on YouTube Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 10/8/25 |  20: From BetterBriefs to better results: Insights from Matt Davies and Pieter-Paul von Weiler, co-founders at BetterBriefs | In today's episode, Alan sits down with BetterBriefs co-founders Matt Davies and Pieter-Paul von Weiler to discuss why they think marketing briefs are the most important document in the agency-marketer relationship, how approaching briefs as contracts may influence results, and the effect that clarity in briefs has on creativity. Matt and Pieter-Paul also share insights from the BetterBriefs Project, the first-ever global study on marketing briefs, revealing a widespread disconnect between marketers and agencies that can lead to billions in wasted budgets. In addition, they share findings from the follow-on BetterIdeas Project, showing that many brands lack criteria, tools and training to evaluate ideas properly, fueling the trust gap between agencies and marketers. Matt and Pieter-Paul have won more than 20 marketing effectiveness awards, including two Grand Effies. With decades of experience managing thousands of briefs across global markets, they bring deep expertise and practical insights on how to improve briefs and evaluate ideas more productively. Their company, BetterBriefs, trains marketers worldwide on how to brief better and realize more effective ideas. In this episode, you'll learn: Why poorly written briefs can waste large amounts of budget and stall creativity Ways to write better briefs that lead to more effective ideas Why treating marketing briefs as contracts improves agency results Strategies that help build trust between marketers and agencies for better collaboration Key quotes: "The more people we get to decide on which idea is right for our business, the more we end up being that child in kindergarten, mixing all the paint together. And we all know what kind of color we end up with." - Pieter-Paul von Weiler, co-founder of BetterBriefs "If our strategy [in a brief] is ill-defined, we're not setting agencies up for success." - Matt Davies, co-founder of BetterBriefs "You commission an artist and let them roam free so they can do their best work. Agencies need to be guided... and they need to be informed on what they need to do and how they apply their commercial creativity." - Pieter-Paul von Weiler, co-founder of BetterBriefs "Just because you have an opinion [on an idea] doesn't mean that that opinion is informed [or] justified." Matt Davies, co-founder of BetterBriefs Key highlights: [00:30] Introduction [02:30] Why are there two guests here? [03:20] The brutally honest collaboration origin story [08:50] Strategies to waste less money [11:35] The brief is a contract [14:45] Balancing clarity with room for creativity [17:55] Briefs versus ideas [19:00] Tips to improve relationships between markets and agencies [23:20] Contributing factors for poor idea assessments [28:00] An experience that defines you: Diversity of experience and getting fired [33:15] Advice to your younger self: Be a student of the industry and stop trying to outsmart everyone [35:15] Where marketing science fits in [38:15] Largest opportunity and threat to marketers today: Tighter budgets and the need to write fewer briefs while being more effective Resources mentioned: BetterBriefs BetterBriefs research 2021 marketing briefs study Apple's "1984" Super Bowl Ad Sony Bravia's Bouncy Balls Guinness's "Surfer" The Effie's The IPA Effectiveness Awards The Ehrenberg-Bass Institute for Marketing Science Dr. Byron Sharp Dr. Karen Nelson-Field Peter Field Les Binet Adam Morgan System1 Jan-Benedict Steenkamp Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Pieter-Paul von Weiler, Matt Davies, and BetterBriefs: Pieter-Paul von Weiler on LinkedIn Matt Davies on LinkedIn BetterBriefs on LinkedIn Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 9/24/25 |  19: Standing out in a 'sea of sameness': Insights from Tati Lindenberg, chief brand officer at Dirt Is Good | In today's episode, Alan wraps up our Cannes Lions International Festival of Creativity content series with Tati Lindenberg, chief brand officer at Dirt Is Good. Together, they explore global brand strategy for balancing consistency with local relevance, the origin and evolution of the Dirt Is Good brand, and the brand's deliberate movement through distinct "eras." Tati discusses the importance of identifying which parts of the brand are "sacred" and must remain unchanged, versus those elements that can be evolved and iterated to stay culturally relevant. She notes the brand's intentional move to highlight women athletes as main characters, showing its response to evolving consumer expectations. Drawing on her experiences as a mother and her life across multiple countries, Tati shares how these perspectives have shaped her approach to global brand strategy and her management of a diverse portfolio of brands across regions. As a highly awarded marketer, she offers insights into the role of industry recognition in building high-performing teams. She emphasizes the importance of maintaining brand distinctiveness while encouraging influencer authorship. Tati also reflects on the future of creativity in an artificial intelligence-driven landscape, her concerns about the growing "sea of sameness" in marketing, the dynamics of superfan culture, and the value of taking life a bit less seriously. In this episode, you'll learn: Ways to balance a global brand strategy with local execution How Dirt Is Good has evolved while maintaining consistency and relevance The impact advertising awards have on creativity and execution Key quotes: "We understand what trends are happening out there, what the company strategy is, and try to combine those two things to maintain the fresh brand." - Tati Lindenberg, chief brand officer at Dirt Is Good "I'm really concerned that everybody seems to be doing the same thing... we need to keep asking ourselves, are we modern enough? Are we culturally relevant? Are we compelling enough for consumers?" Tati Lindenberg, chief brand officer at Dirt Is Good Key highlights: [00:30] Introduction [01:25] From São Paulo to the United Kingdom [03:45] Tati's path to Dirt Is Good [07:55] The scope of the fabric cleaning business [09:50] Balancing a global brand strategy with local execution [12:45] The Dirt Is Good origin story [15:20] A new way to manage brand portfolio [17:00] Balancing consistency with fresh ideas [20:50] In their women's sports era [22:00] The importance of awards [24:40] An experience that defines you: Coca-Cola Christmas [28:10] Advice to your younger self: Take it easy [29:35] A topic marketers need to learn more about: Availability and affordability of tools [32:45] Subcultures and trends to follow: Superfans [33:45] Largest threat for marketers: "The sea of sameness" Resources mentioned: Cannes Lions International Festival of Creativity Dirt Is Good Arsenal Football Club Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with Tati Lindenberg and Dirt Is Good: Tati Lindenberg on LinkedIn Tati Lindenberg on Instagram Dirt Is Good on LinkedIn Dirt Is Good on Instagram Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
| 9/17/25 |  18: The secret to Klarna's AI advantage: Insights from David Sandstrom, chief marketing officer at Klarna | In today's episode, we continue our Cannes Lions series as Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building. Klarna is a financial technology company that is well-known for its "buy now, pay later" (BNPL) options. David highlights the macroeconomic trends that he believes are contributing to the continuing growth of BNPL, while also sharing Klarna's efforts to diversify their offerings with digital banking and mobile phone plans. Innovation and experimentation are core to Klarna's culture, and can be seen in initiatives like their interactive customer hotline featuring an AI avatar of their chief executive officer. David also outlines how he and his team encourage employees to use AI internally by actively measuring AI usage, using it as a team on a daily basis, and challenging team members to complete tasks that would be impossible without it. However, despite Klarna embracing AI usage and adopting new technologies, David emphasizes the essential role of human creativity in creating resonant messaging. He also discusses his interest in "anti-trends", like long-form content, as open spaces to build brands and tell stories. In this episode, you'll learn: How building an AI-driven culture can boost innovation and efficiency Why combining technology with creativity can be key to brand success How expanding and educating beyond your core offering can drive growth Key quotes: "We're not doing anything new based on AI. We're only doing the things we used to do, but way more efficiently, way faster, at a way lower cost." - David Sandstrom, chief marketing officer at Klarna "I think our investment in AI culture has been more important than our investment in AI infrastructure" - David Sandstrom, chief marketing officer at Klarna Key highlights: [00:30] Introduction [01:05] What's new for Klarna [01:50] David's career path [03:25] The key to David's CMO longevity [04:00] Growth of BNPL [05:20] Extending beyond BNPL [06:15] Moving to digital banking [08:00] Creating a culture to embrace AI [11:30] The impact of AI on the creative process [13:40] An experience that defines you: Being born to a juxtaposing pair [14:25] Advice to your younger self: Enjoy the ride [14:55] A topic marketers need to learn more about: How to build a brand today [16:00] Subcultures and trends to follow: Anti-trends and long-form [17:30] Largest threat to marketers today: Becoming too data-driven Resources mentioned: Cannes Lions International Festival of Creativity Klarna's AI chief executive officer report Follow the podcast: Listen on Apple Podcasts Listen on Amazon Music Listen on Audible Listen on iHeart Radio Listen on Spotify Connect with David Sandstrom and Klarna: David Sandstrom on X David Sandstrom on LinkedIn Klarna on X Klarna on LinkedIn Klarna on Instagram Connect with Alan Hart and Deloitte Digital: Alan Hart on X Alan Hart on LinkedIn Deloitte Digital on LinkedIn Deloitte Digital on Instagram Deloitte Digital on YouTube Deloitte Digital on Threads | — | ||||||
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