RERELEASE: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia
About this episode
Alan B. Hart discusses marketing strategies with Gayle Troberman, focusing on bridging the gap between marketers and consumers.
RERELEASE: From the archives — originally released in July 2025. Are your ads landing with consumers? According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most advertisers. In today's episode, Alan chats with Gayle Troberman , executive advisor at iHeartMedia, about bridging the gap between marketers and consumers, and the marketing principles that stay consistent despite technological advancements. Gayle emphasizes the importance of balancing new technology with classic marketing approaches and cautions against neglecting potential customers by focusing too narrowly on the target audience . She highlights the power of evoking memories in advertising, primarily through audio, with examples of iconic jingles . She also describes why radio and podcasting are effective tools for mass reach and emotional engagement. Gayle Troberman is a highly respected marketing industry veteran. She spent 16 years as chief creative officer at Microsoft , then as chief marketing and ideas officer at IPG Mediabrands . She then became chief marketing officer at iHeartMedia for over a decade before moving into her current role as executive advisor. Today…
More episodes of Marketing Beyond with Alan B. Hart
- 46: How Salesforce powers AI-enabled marketing: Insights from Salesforce Chief Customer Officer for Agentforce Marketing Kevin Siminski
- 45: Scaling relevance: Insights from Visa Senior Vice President of Marketing, Kevin Skirde
- 44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie
- 43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton
- 42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet
- 41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih
Explore listener stats, chart rankings, contacts and more on the Marketing Beyond with Alan B. Hart podcast page.