About this episode

Emanuel Rose discusses with Vidar Hokstad the concept of AI factories versus AI workers and how leaders can design scalable AI systems.

Episode Overview: Most organizations are approaching AI agents as digital employees—but what if that's the wrong model? In this episode of Marketing in the Age of AI, Emanuel Rose sits down with entrepreneur, DevOps expert, and AI consultant Vidar Hokstad to explore a different perspective: building AI factories instead of AI workers. The conversation dives into agentic systems, self-improving workflows, quality gates, feedback loops, autonomous software development, and the future of AI-powered organizations. Together, they examine how leaders can move beyond simply replacing human roles and begin designing scalable systems that continuously learn, optimize, and improve. What You'll Learn: ✅ Why AI agents should be viewed as processes rather than employees ✅ The difference between AI workers and AI factories ✅ How feedback loops improve AI performance over time ✅ The importance of quality gates and guardrails ✅ What self-improving software systems look like ✅ How AI is changing software development and DevOps ✅ Why faster inference may be as important as smarter models ✅ The rise of AI-assisted and autonomous application building ✅ How businesses can create scalable AI workflows…

People in this episode

Host: Emanuel Rose

Guest: Vidar Hokstad

Topics covered

• AI agents
• AI factories
• self-improving workflows
• autonomous software development
• feedback loops
• quality gates
• scalable systems

Keywords

• AI agents
• digital employees
• feedback loops
• quality gates
• autonomous development
• scalable workflows
• AI performance

Mentioned in this episode

Organizations: Hokstad Consulting

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