About this episode

Emanuel Rose discusses with Amanda McGuckin Hager how businesses can leverage SMS and RCS messaging with AI to enhance customer engagement and revenue growth.

Episode Overview: While many businesses focus on email, social media, and paid advertising, SMS remains one of the most underutilized and effective communication channels available. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Amanda McGuckin Hager, CMO and CRO at TrueDialog, to discuss how businesses can use SMS, RCS messaging, and AI-powered workflows to improve engagement, customer experience, and revenue growth. From compliance and opt-ins to conversational messaging, automated workflows, and next-generation RCS experiences, this conversation explores how organizations can build stronger customer relationships through mobile communication. What You'll Learn: ✅ Why only 30–40% of businesses currently use SMS marketing ✅ How SMS differs from email and social media marketing ✅ Why B2B organizations are missing a major opportunity with texting ✅ The importance of compliance, opt-ins, and 10DLC registration ✅ How AI can support SMS workflows and customer communication ✅ Best practices for timing, testing, and engagement ✅ Why Gen Z prefers texting over email ✅ The role of emojis and concise messaging in SMS performance ✅ How sports teams…

People in this episode

Host: Emanuel Rose

Guest: Amanda McGuckin Hager

Topics covered

• SMS marketing
• RCS messaging
• AI workflows
• customer engagement
• compliance
• B2B marketing

Keywords

• SMS
• RCS
• AI
• customer experience
• engagement
• compliance
• B2B
• marketing
• Gen Z
• workflows

Mentioned in this episode

Organizations: TrueDialog

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