About this episode

DJ Shawna shares her journey from basketball player to the official DJ of the Milwaukee Bucks, discussing her marketing strategies and experiences.

Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs. Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

More episodes of Marketing IQ

• 41. Devin Eichler, Crafty Cow + Going Viral · June 15, 2026 · 39 min
• 40. Jay Stock, Storytelling in Branding + Tribute Brewing · May 8, 2026 · 30 min
• 38. Beth Gleesing, ART 64 + Discover Wauwatosa · June 3, 2024 · 26 min
• 37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos · March 12, 2024 · 22 min
• 36. Scott Winklebleck, Website Design Trends + Tajin on Melon · January 23, 2024 · 26 min
• 35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement · December 8, 2023 · 39 min

Explore listener stats, chart rankings, contacts and more on the Marketing IQ podcast page.