Finding Your Marketing North Star

About this episode

Warren Thompson discusses the importance of focusing on key marketing metrics to enhance decision-making and team performance.

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Olo Metrics, sits down with guest host Rachel Thexton to demystify marketing data. Warren explains why most teams don’t have a data problem, they have a clarity problem. Instead of obsessing over every metric in the funnel, he shares how focusing on a few “North Star” KPIs can simplify decision-making and drive real growth. From performance marketing and SEO to AI’s impact on emerging marketers, this conversation explores how technical skill, strategic thinking, and creative craft must now work together, not in silos. Clearer metrics. Smarter decisions. Stronger teams. Recorded live at SocialPacific 2025 in North Vancouver. Produced by TAKT.

People in this episode

Host: Rachel Thexton

Guest: Warren Thompson

Topics covered

• marketing data
• North Star KPIs
• decision-making
• performance marketing
• SEO
• AI in marketing
• team collaboration

Keywords

• marketing
• data clarity
• KPIs
• growth
• SEO
• AI
• performance marketing
• strategic thinking

Mentioned in this episode

Organizations: Olo Metrics, TAKT

Places: North Vancouver

More episodes of Marketing News Canada

• Real Stories, Real Trust: Tapping into the Human Side of Nonprofit Marketing · May 11, 2026 · 23 min
• Who Tells Your Story? Earned Media for the Social Impact Sector · May 4, 2026 · 16 min
• Marketing's Missing Link Between Education and Employment · April 28, 2026 · 11 min
• Your Data, Your Inbox, Your Rules · April 28, 2026 · 20 min
• The Art and Science of Behaviour · February 27, 2026 · 22 min
• From Assumptions to Evidence: A Smarter Way to Market · February 26, 2026 · 30 min