Real Stories, Real Trust: Tapping into the Human Side of Nonprofit Marketing
About this episode
Daniel Francavilla discusses the importance of trust and storytelling in nonprofit marketing.
Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla , brand and content strategist and founder of The Good Growth Company , joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space. The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications, leadership, and fundraising. Daniel also teaches at OCAD University and George Brown College. Daniel breaks down why a brand-first approach matters more than ever, how misinformation and AI are reshaping the way organizations need to think about their reputation, what dignity-first storytelling actually looks like in practice, and why retention beats constant acquisition every time. Because in a world full of AI-generated content and eroding trust, the organizations that show the real people behind their work will always stand out. Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers . This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public…
More episodes of Marketing News Canada
- Marketing's Missing Link Between Education and Employment
- Your Data, Your Inbox, Your Rules
- The Art and Science of Behaviour
- Finding Your Marketing North Star
- From Assumptions to Evidence: A Smarter Way to Market
- Why Building Real Community is a Competitive Advantage
Explore listener stats, chart rankings, contacts and more on the Marketing News Canada podcast page.