156: How Ambitious Marketers Break Out of Execution Mode and Start Leading

156: How Ambitious Marketers Break Out of Execution Mode and Start Leading

June 16, 2026 · 18 min · Season 6 · Episode 38

About this episode

Emma discusses the importance of transitioning from execution to leadership in marketing careers.

One day, about 5 years into my career, my manager pulled me aside and said something that stung for days. "Emma, you're excellent at executing what's in front of you. But I need you to start thinking about what should be in front of you." I went a away defensive. I thought I was doing everything right. But she'd spotted something I couldn't see yet, something I now call the Identity Lag. The gap between the marketer you're actually capable of being, and the one you're currently showing up as....

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