157: The Six Questions Senior Marketers Ask - That Most Marketers Never Think To
About this episode
Emma Windsor discusses the pivotal questions that senior marketers ask, which can transform a marketer's role from executor to shaper of strategy.
Over a decade in marketing and I can tell you the exact moment I stopped being the person who delivered the update and became the person who shaped the direction. It wasn't a promotion. It wasn't a big campaign win. It was the questions I started asking. Most marketing managers are answering questions they should be asking. And that one shift - from answering to asking, is what separates the people who execute the plan from the people who shape it. The good news? There's a version of you that...
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- 156: How Ambitious Marketers Break Out of Execution Mode and Start Leading
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