Incrementality Testing for Black Friday, Cyber Monday: What to Spend?
About this episode
The episode discusses incrementality testing strategies for Black Friday and Cyber Monday to ensure effective spending.
“It is so incredibly easy to not drive incremental results the week of Black Friday.” Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning. Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel-mops Aftersell https://9ops.co/aftersell-mops Proppel https://9ops.co/weareproppel Operators Newsletter https://9operators.com/
Sponsors
Motion, NeonPixel, Haus, Richpanel, Aftersell, Proppel
More episodes of Marketing Operators
- Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?
- “Leadership Is Leverage”: Motion’s CEO on the Future of Marketing
- Funnel Coverage: The Upsell Fix Most Brands Never Check
- Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls
- Employee Number Four to a $1.2B Unilever Exit: Katie Cirulli’s Story
- Creators Over Reach: How to Rewrite Your Influencer Marketing
Explore listener stats, chart rankings, contacts and more on the Marketing Operators podcast page.