About this episode

Greg Poirier returns to discuss his company's acquisition, the future of Salesforce, and the evolving landscape of marketing and AI.

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015 , and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta : the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. How has the landscape changed over the past 5 years The changes in Marketing Automation Expansion of Analytics Going beyond the Bay Area Moving from Seat Based to Consumption Based pricing 19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC What's driving the transition to consumption? Early adopters in AI with Gemini and Agentforce Using the Maya Personality…

People in this episode

Hosts: John Wall, Christopher Penn

Guest: Greg Poirier

Topics covered

• acquisition
• AI implementation
• marketing automation
• analytics expansion
• consumption-based pricing
• social media management

Keywords

• acquisition
• Salesforce
• AI
• marketing automation
• Incubeta
• social media management
• analytics
• consumption-based pricing

Sponsors

Incubeta, Rella

Mentioned in this episode

Organizations: Salesforce, CloudKettle, Ateko, Rouvy, Seris Trainers, Analytics for Marketers

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