A Victory Lap with Greg Poirier!
From Marketing Over Coffee by john@themshow.com (John Wall and Christopher Penn)
April 10, 2026 · 39 min
About this episode
Greg Poirier returns to discuss his company's acquisition, the future of Salesforce, and the evolving landscape of marketing and AI.
In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015 , and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta : the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. How has the landscape changed over the past 5 years The changes in Marketing Automation Expansion of Analytics Going beyond the Bay Area Moving from Seat Based to Consumption Based pricing 19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC What's driving the transition to consumption? Early adopters in AI with Gemini and Agentforce Using the Maya Personality…
People in this episode
Hosts: John Wall, Christopher Penn
Guest: Greg Poirier
Topics covered
- acquisition
- AI implementation
- marketing automation
- analytics expansion
- consumption-based pricing
- social media management
Keywords
- acquisition
- Salesforce
- AI
- marketing automation
- Incubeta
- social media management
- analytics
- consumption-based pricing
Sponsors
Incubeta, Rella
Mentioned in this episode
Organizations: Salesforce, CloudKettle, Ateko, Rouvy, Seris Trainers, Analytics for Marketers
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