Now with More Snoopy and Charlie Brown!

Now with More Snoopy and Charlie Brown!

From Marketing Over Coffee by john@themshow.com (John Wall and Christopher Penn)

March 26, 2026 · 32 min

About this episode

Melissa Menta discusses the Peanuts brand and modern marketing strategies.

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets.com mascot! 7:28 - 9:00 Incubeta : the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Arriving during a brand transition All the faces of the brand: print, video, fashion 4M+ Followers @snoopygrams The brand's historical connection to fashion Take Care With Peanuts 16:38 - 18:05 Rella for social media monitoring Over 22M followers over all social - why it resonates Snoopy and NASA Traveling for business and pleasure - hitting all 7 continents…

People in this episode

Hosts: John Wall, Christopher Penn

Guest: Melissa Menta

Topics covered

  • Peanuts brand
  • marketing strategies
  • social media
  • brand communication
  • AI in marketing

Keywords

  • Peanuts
  • Snoopy
  • marketing
  • social media
  • Incubeta

Sponsors

Incubeta

Mentioned in this episode

Organizations: Peanuts Worldwide

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